Former NHL Player Shifts Focus From Online Casinos to Land-Based Casinos

Written by:
Guest
Published on:
Jul/04/2018

Helsinki, Finland: Former NHL player Sami Helenius quit his casino affiliate business after being contacted by the Police of Finland last December. The website Helenius founded, Kasino Curt (https://kasinocurt.com), has since gone through a major change in its strategy. Instead of going ahead with the original plan of promoting online casinos to Swedes, Kasino Curt is now promoting trips to land-based casinos.

Of the change of plans, Helenius said, “First, I decided to quit my business, when the Police of Finland sent me a request for clarification. They suspected that Kasino Curt is marketing online casinos to Finns and Swedes. After reading their message I immediately understood that there was no way for me to convince them that we are not targeting Finns. Things have changed since. Now we are marketing to Finns, but we are not promoting online casinos. Kasino Curt is basically a Finnish website, which combines casinos with travelling. Perhaps we are going to get the content translated into other languages as well. Time will tell. In addition, we are looking to outsource advertising sales. We have been in touch with a couple of advertising sales agencies.”

Helenius lives in Finland, where only three organizations Veikkaus, RAY and Fintoto, which merged in the beginning of last year, are allowed to run gambling operations under the Lotteries Act. To avoid legal problems he decided to target Swedish casino enthusiasts with Swedish marketing materials. Swedish is Finland’s second official language, but as the Swedish-speakers comprise just 5.4 % of the total Finnish population or 4.9 % without Åland, a self-governing archipelago of islands off the west coast of Finland, Helenius and his consultants were confident that the site would not be considered illegal. They were wrong though. Many Finnish newspapers covered the story in detail.

Sami Helenius (born January 22, 1974) is a retired Finnish ice hockey player. Known for his role as an enforcer, Helenius played for Calgary Flames, Tampa Bay Lightning, Colorado Avalanche, Dallas Stars and Chicago Blackhawks during his time in NHL. Helenius became known as the "Fighting Finn," as he was the first Finn in NHL known as an enforcer. Kasino Curt was named after Swedish ice hockey coach Curt Lindström, who coached the Finnish men’s national ice hockey team between 1993 and 1997, winning Finland's first Ice Hockey World Championships gold medal in 1995.

Gambling News

‘Duffel Bag Bettor’ Takes William Hill for $240K

‘Duffel Bag Bettor’ Takes William Hill for $240K

A Vegas man won big on Army this past weekend.  Army is among those teams performing well Against The Spread this season.

Sports Betting Coming to Virginia?

Following last week's shock news that New Mexico would start offering sports betting starting Tuesday October 16, now comes word that Virginia may be next on the list. 

Doyle Brunson Not Dead Yet: Catch Him in Poker After Dark

For years Gambling911.com has received countless number of search inquiries for Doyle Brunson's untimely death. ...We are happy to report Doyle is alive and kicking.

The Truth of Sports Betting

 

A Sports Bet deals with people betting on the result of a game of sport. While most forms of gambling are controlled and monitored - Sports Bets are held at most races or games.

The Top Three Free Sports Bets

Online sports betting, similar to other online gambling type transactions, has become more and more popular over the years.

Syndicate