..

Former NHL Player Shifts Focus From Online Casinos to Land-Based Casinos

Written by:
Guest
Published on:
Jul/04/2018

Helsinki, Finland: Former NHL player Sami Helenius quit his casino affiliate business after being contacted by the Police of Finland last December. The website Helenius founded, Kasino Curt (https://kasinocurt.com), has since gone through a major change in its strategy. Instead of going ahead with the original plan of promoting online casinos to Swedes, Kasino Curt is now promoting trips to land-based casinos.

Of the change of plans, Helenius said, “First, I decided to quit my business, when the Police of Finland sent me a request for clarification. They suspected that Kasino Curt is marketing online casinos to Finns and Swedes. After reading their message I immediately understood that there was no way for me to convince them that we are not targeting Finns. Things have changed since. Now we are marketing to Finns, but we are not promoting online casinos. Kasino Curt is basically a Finnish website, which combines casinos with travelling. Perhaps we are going to get the content translated into other languages as well. Time will tell. In addition, we are looking to outsource advertising sales. We have been in touch with a couple of advertising sales agencies.”

Helenius lives in Finland, where only three organizations Veikkaus, RAY and Fintoto, which merged in the beginning of last year, are allowed to run gambling operations under the Lotteries Act. To avoid legal problems he decided to target Swedish casino enthusiasts with Swedish marketing materials. Swedish is Finland’s second official language, but as the Swedish-speakers comprise just 5.4 % of the total Finnish population or 4.9 % without Åland, a self-governing archipelago of islands off the west coast of Finland, Helenius and his consultants were confident that the site would not be considered illegal. They were wrong though. Many Finnish newspapers covered the story in detail.

Sami Helenius (born January 22, 1974) is a retired Finnish ice hockey player. Known for his role as an enforcer, Helenius played for Calgary Flames, Tampa Bay Lightning, Colorado Avalanche, Dallas Stars and Chicago Blackhawks during his time in NHL. Helenius became known as the "Fighting Finn," as he was the first Finn in NHL known as an enforcer. Kasino Curt was named after Swedish ice hockey coach Curt Lindström, who coached the Finnish men’s national ice hockey team between 1993 and 1997, winning Finland's first Ice Hockey World Championships gold medal in 1995.

Gambling News

Woman Reportedly Kidnapped Herself to Gamble Ransom

Woman Reportedly Kidnapped Herself to Gamble Ransom

Spanish authorities this week have apprehended a woman who they say staged her own kidnapping in an effort to extract ransom money she then used to play bingo.

US Casinos Look to Improve Gender Equity in Management

US Casinos Look to Improve Gender Equity in Management

Diversifying an organization or an industry can be only half the battle: The trick is keeping it diverse.

Braves Starter Charlie Morton Out for Rest of Series Following Game 1 Win Against Astros

Braves Starter Charlie Morton Out for Rest of Series Following Game 1 Win Against Astros

The Atlanta Braves beat the Houston Astros in Game 1 but that victory came with a cost.  The Braves will be short a starting pitcher the remainder of this World Series.

NFL Not Planning to Issue Report on Washington Football Team

The NFL is not going to issue a report on its 10-month investigation into allegations the Washington Football Team engaged in harassment and abuse because of its promise to protect the identities of those who testified, Commissioner Roger Goodell said on Tuesday.

Similarities & Differences Between Crypto Sports betting and Crypto Casinos

Similarities & Differences Between Crypto Sports betting and Crypto Casinos

There’s been a surge in crypto betting around the world, as cryptos have found the approval of the players and operators. With the robust advantages of digital currency, betting has been made a lot more innovative. A lot of casinos, bookmakers, pubs, poker rooms, and even arcades are gladly opening their doors to crypto players.  

Syndicate