..

Rightlander.com New PPC Monitor Promises Purge of Non-Compliant Affiliates

Written by:
Press Release
Published on:
Mar/11/2021

London – Rightlander.com, the innovative affiliate compliance platform, has launched a new product to help operators take their affiliate marketing activity to the next level. The PPC Monitor has been designed to ensure regular monitoring of desktop and mobile PPC ads to detect non-compliant or misleading marketing practices by affiliates that is likely to have a significant financial or regulatory impact on operators.

Ian Sims, founder of Rightlander.com, said: “"This area of marketing has long been a high revenue generator for affiliates and operators alike and it is not uncommon for ads to contain non-compliant copy, misleading information or even to deploy devious redirects. Often appearing at the top of search results, this content is highly visible and presents a significant risk to brands operating with affiliates in regulated territories."

The PPC monitor identifies affiliates bidding on client brand names, hijacking traffic and using their own tracking codes to intercept traffic.  Rightlander.com follows each PPC link, analysing each redirect looking for tracking codes and identifying the target landing page. From this, the monitor can determine which affiliates are using an operator brand to intercept traffic through their own tracking links or are even redirecting it to 3rd parties.

The tool provides operators with affiliate identifier tracking codes, snapshots of landing pages, snapshots of Google search pages as well as full ad text and landing page URLs. Due to the flexibility of the product, Rightlander.com can create custom configurations based on operator requirements including the scanning of multiple keywords and phrases, mobile and/or desktop emulation, expanding search levels to include country, state or city level.

To complement the PPC Monitor, Rightlander.com has also launched the IGRG ‘Prohibited Terms’ which monitors UK desktop and mobile PPC ads to detect and identify affiliates who are bidding on the list of ‘prohibited terms’ provided by the Betting & Gaming Council and which could invite scrutiny from the UKGC, ICO or ASA.

Gambling News

The Science Behind Gambling Addiction

The Science Behind Gambling Addiction

Risk-taking is ingrained in human nature. Every day, whether it be playing slots or riding a skateboard, we partake in activities that have both a risk and a reward potential.

Circa Sports to Host Free Football Preview Party and Sports Betting Panel With Brian Urlacher, Shaun King, More

Former Pro Football Players and Betting Experts to Share Insights on Upcoming Season, Predictions for Circa Sports’ Record-Breaking Football Contests and More

Kevin Durant Drama Continues: Latest Odds, Including Steve Nash Coaching the Nets

Durant reportedly gave Nets owner Joe Tsai an ultimatum yesterday...shakeup the front office, including firing head coach Steve Nash, or trade him.

"Untold: Operation Flagrant Foul" Tim Donaghy Documentary Coming to Neflix

"Untold: Operation Flagrant Foul" Tim Donaghy Documentary Coming to Neflix

Plus VSiNLive's Ben Fawkes says that "anyone getting paid to discuss sports betting should be required to define 'value'."

NFL Prop Bets for Last Undefeated Team in 2022

NFL Prop Bets for Last Undefeated Team in 2022

The NFL team the oddsmakers believe will be the last undefeated in 2022 is not the team favored to win the Super Bowl.  In fact, this team is not even among the top five.

Syndicate