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NASCAR Ratings Up 46 Percent a Big Boost for Bookmakers

Written by:
Don Shapiro
Published on:
Jul/07/2020

Perhaps it's the lack of overall sports due to the coronavirus pandemic, but NASCAR's Sunday’s Cup Series race at Indianapolis Motor Speedway on NBC earned a 2.67 rating and 4.34 million viewers, according to NBC Sports, a dramatic increase over last year's ratings.

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That viewership number is up 46 percent from last year’s Brickyard 400 race, which aired in September at the same time as NFL games.  Viewership increased by more than 1 million from last year's July 4 weekend race.

It was the second-most viewed NASCAR race since the sport returned from hiatus due to the Pandemic. (NASCAR’s return race at Darlington averaged 6.32 million viewers.).  At the time, BetOnline's Dave Mason noted that race was among the top ten most wagered on in the history of his betting firm.  This suggests ratings and wagers go hand-in-hand when it comes to NASCAR. 

There are some, including the President of the United States, who have suggested that a ban on the confederate flag has resulted in decreased ratings.

US President Donald Trump tweeted out Monday;

"Has @BubbaWallace apologized to all of those great NASCAR drivers & officials who came to his aid, stood by his side, & were willing to sacrifice everything for him, only to find out that the whole thing was just another HOAX? That & Flag decision has caused lowest ratings EVER!"

In regard to Wallace, an African American driver, NASCAR announced that a noose found in the garage stall of Wallace’s No. 43 team at Talladega Superspeedway was determined not to be a hate crime.  Wallace himself did not discover the noose.

After the ban was announced the morning before NASCAR’s Cup Series race at Martinsville, television ratings on FS1 increased 16 percent compared to previous weeknight NASCAR Cup Race at Charlotte, according to FOX Sports.

There was one qualifier that needed to be taken into account in regard to the proclaimed "ratings surge" Sunday however.

Sporting News points out that Sunday's race was the second-lowest watched and rated Brickyard 400 ever (excluding rainouts, per SMW), topping only last year's race. Compared to the last time the Brickyard 400 was run in July (the 2017 race), Sunday's ratings were down 21 percent and viewership was off 23 percent.

Nascar 2020 Drivers Championship Odds July 12

Kevin Harvick  

+350  

Kyle Busch  

+600  

Chase Elliott  

+600  

Denny Hamlin  

+600  

Martin Truex Jr  

+800  

Joey Logano  

+800  

Brad Keselowski  

+800  

Ryan Blaney  

+900  

Alex Bowman  

+1600  

Kurt Busch  

+2000  

Jimmie Johnson  

+2000  

William Byron  

+3300  

Aric Almirola  

+3300  

Erik Jones  

+4000  

Clint Bowyer  

+4000  

Tyler Reddick  

+6600  

Matt DiBenedetto  

+8000  

Ryan Newman  

+15000  

Austin Dillon  

+15000  

Christopher Bell  

+20000  

Cole Custer  

+20000  

Chris Buescher  

+25000  

Ricky Stenhouse Jr  

+25000  

Darrell Wallace Jr  

+25000  

Corey LaJoie  

+50000  

Quinn Houff  

+50000  

Ty Dillon  

+50000  

Ryan Preece  

+50000  

John Hunter Nemechek  

+50000  

Michael McDowell  

+50000 

 

 

 

 

 

 

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