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Popular Pay Per Head provider PricePerPlayer.com has announced an upgrade to its live betting platform.
The Live Betting Platform upgrade will include a system modernization, as well as a 50% expansion of its live In-Play Betting Options.
Furthermore, Core Data Service (CDS) is the new provider for the real-time sports odds for the live betting platform.
The platform allows gamblers to place bets on the game as it is in progress (i.e. who will score next). Once a gambler starts betting live in-play, he or she is hooked. Independent bookies cannot offer live betting without the services of a Pay Per Head software platform.
Live Betting began in Asia a decade ago and accounted for only 20% of the total wagers on sports. Today, many gambling experts believe that Live Betting makes up about 80% of all money wagered on sports. Thus, it is considered an essential sports betting option in order to have a successful sportsbook.
However, not every sportsbook has the technology capable of handling the constant updating of numbers required for In-Play Betting. This is because it requires modern technology to keep up with the fast pace of the different sporting events covered.
In addition to the live betting, customers now have access to more than 111 casino games.
“This is part of establishing our long-term commitment to our Clients,” said Josh Ingram, director of marketing for PricePerPlayer.com.
“We are building for the future, building for the level of growth we expect to have and making sure that our clients have the best and most modern gambling platform.”
PricePerPlayer.com is endorsed by Gambling911.com. Their service starts at just $7 per customer.
- Chris Costigan, Gambling911.com Publisher
