Is This a Good Time to Start a Sportsbook in Iowa?

Written by:
Dan Shapiro
Published on:

This is an excellent time to start a sportsbook if you are living in the state of Iowa.

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Current Sports Betting Climate in Iowa

The US Supreme Court ruled to allow sports betting nationwide but individual states will determine whether they want to operate in-state sportsbooks or not.

Iowa legalized sports betting both at casinos and via mobile devices.  If you think this is a death knell for bookies and agents, think again.

Why This is Good for Bookies and Agents

  • Because Iowa has legalized sports gambling, expect plenty of advertisements, news pieces and significant exposure related to the activity.  This will provide a boost for regional bookies as a percentage of interested players look to be extended credit, gamble anonymously and have the ability to place wagers that may not be available at the in-state licensed sportsbooks. 
  • While Iowa is not among the states with the highest divorce rates, they do happen.  A married spouse can avoid his or her gambling activity becoming center stage as part of a divorce proceedings down the road by using a local bookmaker.  He won't tell!!!!  William Hill WILL.
  • In order to bet online in Iowa, one must register in person at one of the casino establishments that house a sportsbook. 
  • Those with iPhones may not have easy access to online sportsbooks operating in the state due to new Apple gambling policy involving coding protocol.
  • In-state sportsbooks require customers to be 21 years of age or older.  This provides local bookmakers with the opportunity to reel in college age individuals ahead of the licensed betting companies.
  • Want to bet on the September 14, 2019 Cy-Hawk Trophy game between the Hawkeyes and Cyclones?  You won't be able to at a state-licensed sportsbook.  They are prohibited from taking bets on games featuring in-state schools such as the University of Iowa and Iowa State.  Savvy bookmakers in the state know they can make some serious dough with this one game, keeping in mind that ALL games featuring either one of these teams are off-limits to state regulated books.

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Current Team Betting Outlook

Both the Hawkeyes and Cyclones are expected to be competitive in 2019. Books have the Hawkeyes winning OVER 8 regular season games and the Cyclones slighly favored to win UNDER 8 regular season games.

The Hawkeyes are also expected to play well in college basketball.


- Dan Shapiro,

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