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How to Promote NASCAR Betting In Your Sportsbook

Written by:
Guest
Published on:
Apr/04/2019

The NCAA Men’s College Basketball Tournament finds their champion on Monday, April 8.

That means, this weekend is the final time college hoops handicappers can wager on the second most important sporting event of the year in the United States.

Luckily for online bookie agents, international betting should pick up with the Champions League resuming next week, and La Liga, English Premier League, and Italian Serie A games taking place in all of April and into May.

After that, UEFA Euro 2020 Qualifying picks up while the Cricket World Cup kicks it into gear in July.

So, there’s plenty for bookie agents to promote after the Final Four. One U.S. sport that offers excellent wagering that bookies should promote is NASCAR.

How Per Head Agents Can Promote NASCAR Betting

NASCAR runs one of the longest seasons of any major sport. Every week, bookies can remind their players about the money bettors can make betting NASCAR.

Check out a deeper dive into how pay per head agents can promote NASCAR betting action.

1. Name Drop NACAR Drivers

Kyle Busch, Kevin Harvick, Martin Truex Jr., and Jimmie Johnson are the most famous NASCAR drivers around. Name drop any one of those four drivers and most sports fans will know who and what you’re talking about.

Concentrate on Kyle Busch and Kevin Harvick in NASCAR promotions. The two have dominated the past few years while Kyle has already proven to be this year’s top driver. Harvick has yet to get on track. It’s only a matter of time.

Also mention Jimmie Johnson. The six time NASCAR Monster Energy Cup driver won the pole at Texas this past weekend and finished fifth. If crew chief Kevin Meendering and Jimmie are finally on the same page, interest in NASCAR could soar because he remains a top name in the sport.

2. Talk up NASCAR odds

Jimmie offered odds of +5000 to win at Texas Motor Speedway this past weekend. Although Johnson didn’t win, he gave his backers a major thrill at massive odds.

Denny Hamlin, who did win at Texas, offered +2000 odds. For every $100 wagered on Denny, the payout was $2,100 with $2,000 being profit.

Even if your casual players have no idea what NASCAR is, they’ll understand the value in wagering $100 to make $2,000 in profit. Odds like that only exist in sports like NASCAR and golf where betting on single participants to win single events can get into the thousands for minimum investments.

Pay per head agents like you should use this knowledge to encourage wagering on NASCAR races.

Odds are the most important factor, the chance to win a lot of money with only a small investment, that drives action in all forms of gambling.

3. Promote NASCAR Monster Energy Cup Futures

Right now, Kyle Busch at +500, Kevin Harvick at +550, and Martin Truex Jr. at +750 are the favorites to win the Monster Energy Cup.

Joey Logano, who won the Cup last year, is at +800 odds. To put that into perspective, last year’s winner would pay back $900 with $800 in profit for every $100 wagered on him to repeat as the winner this year.

That’s pretty good value. Talk about the value for all NASCAR drivers to win the Monster Energy Cup right now. That should attract some action. Also, encourage action on NASCAR Monster Energy Cup Futures by discussing how much fun it is to watch every NASCAR race knowing the player’s got money on a single driver.

That gives the player a driver to root for. How cool is that? Let’s not take the fun out of betting! Use the fun angle to attract wagers on Monster Energy Cup Futures.

Online Bookies Should Upgrade Their Sportsbook Business

Online bookies that switch to PayPerHead can double their profits with TruLive Wagering. Our mobile live wagering allows bookies to offer players 1,000’s of betting options from over 80 leagues, including the best in international wagering.

We also offer a first of its kind Agent Payment System that allows you to seamlessly collect and make payouts. The Agent Payment System accepts Bitcoin. If you don’t have a Bitcoin provider ask one of our reps about QuickBit.

You can even use a credit card through the PayPerHead APS.

Keep in mind that as a PayPerHead agent you not only have access to a top per head sportsbook, but you also have access to a top online racebook. The Kentucky Derby is just around the corner, meaning it’s Triple Crown Season!

Offer wagering on the best in both domestic and international horse racing. Sign-up today, or if you prefer, call a PayPerHead rep at 800-605-4767 for details.

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