How Bookies Are Keeping Players Active During the Pandemic

Written by:
Tyrone Black
Published on:

The three types of marketing bookmakers should become familiar with are branding, acquisition, and retention campaigns. Each of these plays a crucial role in the success and development of any business in the world.  Here we focus on retention at a time when sports have been limited due to the worldwide pandemic.

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If you keep losing players, you'll need to rely on constantly acquiring new customers, and this could prove costly.

Therefore, active player retention is a must in if you want to become a successful bookie operator.

Here are three keys to retaining customers:

Providing Continuous Sports Betting Options – Bettors are finicky and are always looking for the next thing to bet on.  In addition, when they go on your online sportsbook, they want to see plenty of betting options.  This is because they need continuous sports wagering action to keep them happy. In short, make sure that you provide betting odds on many different types of sports and event.

Bonuses and Promotions – One of the classic ways to acquire and retain players is by giving them bonuses and promotions.  This method has been working for sportsbooks for decades and is not about to change.  However, the trick is to make sure your sportsbook operation does not overextend itself.  Thus, do not offer what you cannot afford to pay.

Spread the Word – Even if you have many betting options and great promotions, they are useless if players do not know about them. This is where spreading the word becomes essential. However, the trick is to do it without spamming or annoying your players.

- Tyrone Black,

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