Does iGaming in the US Market Have a Serious Impact?

Written by:
C Costigan
Published on:

With the state of Michigan allowing for legalized online casino games in addition to sports betting, Innovation and Strategy Consultant for the gaming industry, David Sargeant, posed the question:  Does igaming make a difference?

Sargeant notes that Rush Street Interactive have done well in other multi-product markets while questioning whether Golden Nugget Online Gaming can find sports betting market share as well as dominating igaming?

David Woodley, Vice President, Advertising Sales at WatchMojo, suggests iGaming "pretty much doubles or more the average lifetime value of any sign up versus 'just' a sports bettor."

James Kilsby, VP Americas @ VIXIO GamblingCompliance, agrees.

"The 'big bang' launch is one major reason why Michigan is such an important case study for US market," Kilsby said.  "Another: this is the first time tribes will be participating in online gambling en masse in their home state on essentially equal terms to commercial casinos. It's a significant legal/policy precedent on several levels, but also key for tribes in other states with big tribal gaming markets to gauge economic benefits of online vs. cannibalization and other perceived risks."

But none of this matters if the app is crap.

"The UI and UX for the majority of these apps range from truly awful to 'meh' at some point when you have 15-20 books in a given market that will matter," Woodley observed.  "It's very odd that multi billion dollar companies continue to roll out apps that are buggy and have 'meh' at best UI/UX and especially FTUX."

Virginia joined Michigan in entering the legal US sports betting landscape during one of the busiest weekends of the year that, not only featured the NFL Conference Championships, but also a marquee UFC fight between Conor McGregor and Dustin Poirier.

In Virginia and Michigan alone, there were 7.5 million transactions from more than 400,000 betting accounts, which accounted for an insane 25 percent of the total number of gambling transactions in the entire country.

- Chris Costigan, Gambling911.com Publisher

Gambling News

A Message From Calvin Ayre

In 2009, despite having relinquished any active role in the online gambling industry years earlier, I launched CalvinAyre.com due to my dissatisfaction with the news sites that then dominated discussion of the gaming sector. I found their coverage too deferential to the established giants of the day and too oblivious of the changes I saw looming on the horizon.

Sports Betting in Texas?  Two Lawmakers Give it a Go

Sports Betting in Texas? Two Lawmakers Give it a Go

Texas is among the least likely to legalize sports betting, but it is the biggest prize for industry proponents after California.

Pay Per Head Services - Don't Settle for the Minimum

Pay Per Head Services - Don't Settle for the Minimum

Bookies, don’t settle for good enough, find the best, and be the best. You can be the best at what you do, and we are not going to lie and say that it will be easy, however, there is a path to be chosen if you want to be good at this game and want to earn big profits. The best pay per head providers are now offering you the chance of a lifetime to get in on the ground floor with no upfront cost and a free gaming website.  

Up Selling Your Services - Bookie Software

Up Selling Your Services - Bookie Software

We all know how the Price per Head business works by now, and the many ways it can help us achieve our biggest goals in the sports betting industry. It’s plain and simple, with a good PPH provider your life as a bookmaker will be much easier than you probably expected, and results will start to look bigger and better in a matter of just a few days.

US Gambling Revenue Fell 31 Percent in 2020 Due to Covid-19

US Gambling Revenue Fell 31 Percent in 2020 Due to Covid-19

A national casino industry group said this past week that the pandemic cut the US gambling revenue by 31 percent in 2020, compared with the year before.