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Best Technologies in the UK Casino Industry

Written by:
Payton
Published on:
Jul/23/2020

The casino world keeps delivering exactly what their consumers crave. The key players in this industry are always on the lookout for anything that will elevate the overall customer experience. While there are many reasons why the industry has grown by leaps and bounds, the advancements in technology have had a significant role in this growth.  

Today, the average consumer can enjoy playing their favourite casino game on-the-go through their phone. If they need to make a transaction, withdrawing or depositing their cash has become quite effortless. For anyone who wants a tailored gaming experience, the fact that they can choose between different themes for their games could be satisfactory enough.  

Here are some of the few technologies that have nurtured the UK’s casino industry into what it is today: 

Live Dealer Games 

Nothing beats the experience that players can enjoy by playing their favourite poker matches in land-based casinos. However, travelling to the casinos isn’t always an option, and that’s where live dealer games come in. Instead of having to travel to your favourite land-based casino, you can now play a live game with a real dealer at the other end of your screen.  

Communicating with other game participants is also possible through the live chat. For players looking to play baccarat or even blackjack, this option provides a borderline authentic experience. If you want to find casinos that offer this, head over to BoomCasino to find top online casinos. 

Blockchain Technology 

Trust is a huge part of the UK’s casino industry. The average consumer not only needs the casinos to host games fairly but also ensure that their personal data remains private. Blockchain technology has helped the casino industry achieve this. By leveraging blockchain, casinos can ensure that the entire gaming process, from the initial transaction to the withdrawal process, is transparent and fair. Also, customers who would rather have their identities remain anonymous could always benefit from using cryptocurrencies in their transactions.  

Data Science 

The data that casino businesses collect each and every day contains a lot of valuable insights. For instance, the spending habits of a specific player could easily help a company determine the best bonuses for them. As such, data analysis has become an integral part of the growth of the casino industry. It helps businesses understand different customer tastes, set bonuses, and improve customer experiences. Thanks to data science, casino businesses have managed to retain some of their most valued clients by offering them customised services. 

Artificial Intelligence 

While humans excel at collecting and tracking data, they may not be as efficient as AI (Artificial Intelligence). AI solutions are always on, which means that no data goes unrecorded. They can also assess data with more scrutiny than the human counterparts. The UK casino industry has greatly benefited from this characteristic of AI. For instance, companies have used AI-based chatbots to improve their customer service.  

As for running most complex games, the technology has provided casino companies with a reliable solution. Perhaps the greatest benefit the industry has enjoyed from AI is its help in identifying problem gamblers and promoting responsible gambling. 

Cloud Computing 

The consumers of casino products are always demanding stellar gaming experiences from the gambling industry. While housing online gambling sites and products in-house has always been an option, it isn’t the best one for the long-run. For companies that want to offer their customers elevated experiences, cloud solutions are an inviting choice. 

Cloud solutions have helped casinos host their best games with little to no hiccups. Such companies can scale their product offerings at the snap of a finger. The data analytics capabilities that come with cloud computing have also helped in boosting the overall customer experience. On the other hand, customers have also benefited from the extra security and convenience offered through cloud computing. For instance, a good number of the payment solutions customers use nowadays are hosted on the cloud. 

Augmented Reality (AR) and Virtual Reality (VR) 

The consumers of most casino products have been craving a more immersive experience for a long time. This is what VR and AR had to offer. Game developers recently started creating casino games that leveraged these technologies. In turn, a customer could easily feel as if they are playing at a real casino by simply using the different VR and AR devices. For instance, VR headsets will create sounds that mimic a real casino, allowing a player to be fully immersed in their game. While these technologies might still be in its infancy in the casino industry, the mere promises they come with are enough to keep players yearning for more. 

The UK casino industry is quite competitive. As long as this competition exists, top casinos will keep leveraging technology to remain ahead of the competition. In turn, casino customers stand to benefit the most from these technological advancements.

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