3 Ways Bookies Can Increase Profits During The 2019 Triple Crown

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Triple Crown Season is well underway with the final two Kentucky Derby prep races, the Lexington Stakes at Keeneland and the Arkansas Derby at Oaklawn Park, taking place on Saturday, April 13.

For pay per head agents, the Triple Crown of Horse Racing is the most important time of the year for their online racebooks.

3 Ways to Increase Profits During the Triple Crown

Without Triple Crown betting action, most online racebooks trickle in revenue instead of blasting in revenue. That could change, though, and the Triple Crown is the perfect time to turn sports bettors into horseplayers.

Triple Crown Involves 3 Races:

      Kentucky Derby

      Preakness Stakes

      Belmont Stakes

Check out 3 ways online bookie agents can accomplish turning sports bettor into horseplayers.

1. Triple Crown Futures

Right now, Roadster, the Santa Anita Derby winner, is a strong +600 favorite to win the Kentucky Derby.

Roadster’s followed by another Baffert trained horse, Game Winner, at +700. Promoting Kentucky Derby Future bets is the first step towards interesting sports bettors in the online racebook.

After the final two Derby preps on Saturday, it will be difficult for any sports bettor to ignore the Kentucky Derby.

Sports sites like ESPN will run Derby stories ad nauseum while you should send marketing messages to your players about Derby Futures betting.

Also, just so you know, Bob Baffert has won the Triple Crown twice in the past four years, in 2015 with American Pharoah and last year with Justify.

That’s an angle to use to bump up interest in this year’s Triple Crown.

2. Individual Triple Crown Race Betting

Who doesn’t like to make a wager on the Kentucky Derby? But, it’s not just the Derby on which bettors can wager. There’s also the Preakness Stakes and the Belmont Stakes.

A way to really get players interested on Triple Crown race betting is to run a promotion that includes all 3 races.

How about a $200 or $300 betting credit prize for the player that wagers on the winner of all 3 Triple Crown races?

Make sure the minimum is at least $10 if you’re willing to give away $200 or $300.

If you’re willing to give away $500 in betting credits, all pay per head agents should insist on at least a $25 wager on a horse to win each of the Triple Crown races. That’s a total of $75 for a chance to win $500.

Be careful with this promotion. You could have multiple winners, which could lead to multiple $500 payouts. Not likely because picking a winner in a horse race is tough, but it could happen.

3. Horse Races During Triple Crown Race Days

The Kentucky Derby, Preakness, and Belmont are individual races. During a Triple Crown race day, the site of the individual Triple Crown race runs big races on their race cards.

Not only does the track offering the Triple Crown race run big races, but so does every track in the United States.

That gives players plenty of betting options on Triple Crown race days.

Once players make a winning horse betting wager, they often get hooked, which should lead to a viable, consistent, revenue stream for pay per head agents.


Keep in mind that as a PayPerHead agent you not only have access to a top per head sportsbook, but you also have access to a top online racebook.

The Kentucky Derby is just around the corner, meaning it’s Triple Crown Season! Offer wagering on the best in both domestic and international horse racing.

Sign-up today, or if you prefer, call a PayPerHead rep at 800-605-4767 for details.

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