What is a Distributor in the Bookmaking Business?

Submitted by Aaron Goldstein on

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Aaron Goldstein

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What is a Distributor in the Bookmaking Business?

When it comes to a Pay Per Head, you may come across the terms "agent" and "distributor". 


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An "agent" is akin to a bookie, someone who has players under them.  A "distributor" is someone who has agents under them, and under them are the players.  It goes without saying that a "distributor" is typically the bigger money maker.  Consider the "distributor" Berkshire Hathaway and the "agent" GEICO. 

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