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Outside of the term "Pay Per Head", "Pay Per Head Reviews" is perhaps the most coveted in the PPH space.
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Three to four of the top rankings in Google are sponsored Adwords, and identified as such.
A handful of companies pay top dollar to appear here, though the more savvy bookmakers and agents are more likely to bypass these ads in favor of organic search results. They may also conduct research on sponsored companies, often landing on the Gambling911 website when doing so as we rank well for individual PPH reviews.
ScoresandOdds has managed to secure the top organic spot, taking it away from RealBookies. While Gambling911.com has been pushed to the third spot, both ScoresandOdds and RealBookies are ad partners of G911. Both sites are fueled by Gambling911's link juice to some extent.
IDSCA had held onto this top spot interchanging with Gambling911.com this time last year.
Review pages are top converters as any affilitate will confirm. The ScoresandOdds Pay Per Head Reviews page features thorough breakdowns for a number of the industry's top PPH firms. RealBookies wins here as they are listed at the top of the page and currently own the second organic ranking in Google.
The Pay Per Head market is massive as is evidenced by Gambling911.com's own inquiry monitoring. On average, outside of key sports and gambling-related events, two out of every ten searches coming to the G911 site are Pay Per Head-related. Even leading up to major sporting events this tends to be the case.
Google considers the industry legal as the search giant welcomes these companies to the Adwords platform. That's because Pay Per Heads act as call centers and software providers, not actually betting operations. As a gambler you can't place bets directly with the likes of a RealBookies or IDSCA.
- Aaron Goldstein, Gambling911.com
