..

MGM Springfield: ‘This is a First’ Campaign Launches

Written by:
Guest
Published on:
Jul/23/2018

SPRINGFIELD, MASS. - In a city known for firsts, MGM Springfield has added another to the list. The resort launched “This is a First,” its multi-media brand campaign, offering a peek into the experiences and entertainment guests should expect when the doors open August 24.


“With this campaign, we are marking the grand arrival of an unparalleled experience from dining and entertainment to nightlife and gaming,” said Michael Mathis, president of MGM Springfield. “Each component is meant to capture the energy of the resort and showcase the ‘wow’ moments guests will encounter throughout the destination.”

Developed by McCann NY, “This is a First” showcases MGM Springfield in a vibrant, whimsical way. The fully integrated multi-platform campaign includes TV, print, digital, outdoor billboards and social channels, and will run throughout the Northeast region of the country.

For a first glimpse into the excitement of MGM Springfield, the resort’s debut TV spot can be viewed here. A shorter version also can be found here. 

Video News News

Rayo Vallecano vs Barcelona La Liga Picks Best Bets & Soccer Predictions Oct 27th

Rayo Vallecano vs Barcelona La Liga Picks Best Bets & Soccer Predictions Oct 27th

Rayo Vallecano and Barcelona face each other on Wednesday, October 27th and the guys expect more than a couple of goals to be scored in this one. 

Saints vs. Seahawks Expert Predictions - MNF

Saints vs. Seahawks Expert Predictions - MNF

The Saints and Seahawks face off for their Monday Night Football game on October 25th. Micahel Thomas was supposed to be back but it looks like Jameis Winston will have to keep relying on the likes of Marquez Callaway. 

Colts vs. 49ers Expert Predictions - Sunday Night Football

Colts and 49ers meet on Sunday, October 24th. The Colts get back one of their best offensive linemen back while Kyle Shanahan had an extra week to prepare for this game.

Panthers vs. Giants Expert Predictions - October 24

Panthers vs. Giants Expert Predictions - October 24

Panthers and Giants battle at MetLife on Sunday, October 24th for their Week 7 contest. Sam Darnold has started to look like his old self and with Christian McCaffrey stuck on IR that might not be a recipe for success.

Bears-Bucs Expert Predictions - October 24

Bears-Bucs Expert Predictions - October 24

The Buccaneers are a big -11.5 home favorite versus Chicago Sunday with nearly 80% of the spread action on Tampa Bay.

Syndicate