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One of the U.S. largest online sportsbooks and daily fantasy sports providers, DraftKings, was cited as playing a key role in the so-called "MAGA Bro" movement.
"MAGA Bro" refers to the high octane, overcharged masculinity infused Donald Trump mostly young male voting block. We saw it on full display this past Sunday at Madison Square Garden.
Even Megyn Kelly, a Trump supporter, described it to a t.
“It wasn’t a Nazi rally; all that is nonsense,” Kelly said on her podcast Monday. “But I am telling you, even for me — and I voted for Donald Trump last week — it was too bro-tastic. OK? It was.”
Kelly said Trump is “hemorrhaging female voters".
“I’m almost unoffendable, but I understand how this plays, especially with women, and it was an effed-up choice,” she continued. “They took what was an amazing celebration of Trump, exciting and well-attended and hugely enthusiastic, and gave themselves a big black eye.”
MAGA is seething at the possibility of their wives voting for Vice President Kamala Harris.
Fox News commentator Jessee Watters said that a wife voting for Harris against her husband's wishes "violates the sanctity of our marriage—what else is she keeping from me, why is she lying about it?"
As the other panelists began to talk over each other, Watters added: "Why would she say she was voting Trump and then vote Harris? And then I caught her and she said, 'I've been lying to you for the last four years.' It's over Emma. That would be D Day."
To be fair, this was mostly said in jest with other panel members finding the comments comical. Conservative commentator and Trump supporter Charlie Kirk came off appeared to mean what he was saying.
"Harris and her team believe that there will be millions of women that undermine their husbands and do so in a way that's not detectable in the polling, Kirk said. "That's something they're counting on, and if that's correct, that speaks for a much deeper moral decay of the country."
It gets worse from there.
"This wife is wearing the American hat. She's coming in with her sweet husband, who probably works his tail off to make sure that she can go and have a nice life and provides for the family, and she lies to him saying I'm going to vote for Trump, then she votes for Kamala Harris as her little secret in the voting booth. Kamala Harris and her team believe that there will be millions of women who undermine their husbands."
Conservative content creator Mike Cernovich struck a similar chord. “Unless this changes, Kamala Harris takes PA and it’s over.”
Cernovich invoked Draftkings as part of the "MAGA Bros" movement.
Speaking to the Daily Beast via email, Cernovich praised Trump’s strategy of appearing on a string of podcasts with overwhelmingly male audiences—including the Joe Rogan Experience mocked—as a way of getting his message out without going through traditional and legacy media.
But he also mocked the demographics of the podcast listenership, noting the Republican campaign should do more to reach women voters.
“It’s great that Trump did podcasts,” Cernovich wrote. “It drove news, which is good because otherwise stuff gets made up. Problem is thinking that Draft Kings coupon code link clicking alcoholics who space out when tuning into podcasts while high, vote. Women vote, and more needs to be done!”
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