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Caesars Interactive Entertainment CEO Mitch Garber is a busy man these days.
He recently sat down with the Las Vegas Review Journal to discuss his company’s prospects for unveiling its real money online poker site, initially slated to open in conjunction with the World Series of Poker but now pushed back to late summer.
The World Series of Poker currently runs a free-to-play site.
From the Las Vegas Review Journal:
Once launched, Garber said the goal is to “dominate” the Nevada market with the World Series of Poker website. He said the company is supportive of efforts to increase the state’s player pool, such as through interstate gaming compacts.
“Nevada is a very important state,” Garber said, “and we don’t underestimate the number of visitors who come into the market and might want to play on laptops or mobile devices.”
The company’s goal is to offer customers incentives to play online, such as seats at the live tournament World Series of Poker, hotel rooms at one of Caesars’ 10 Strip-area resorts, or free meals at hundreds of restaurants.
“We are able to benefit from the thousands of rooms we have in Las Vegas and Nevada,” Garber said.
New Jersey offers a potentially more lucrative market.
Atlantic City’s 12 casinos will be allowed to offer table games and slots on the Internet, along with poker, and the state’s proximity to East Coast population centers open the market to customers in New York City and Philadelphia.
Garber said Caesars Interactive wants to offer a World Series of Poker website, along with a Caesars-branded website with full casino games.
“New Jersey is a large state with huge pass-through traffic,” Garber said. “We are hopeful when you combine the WSOP and Caesars brands it will resonate with the marketplace”
- Patrick Flanagan, Gambling911.com
