PartyGaming Taken Aback by Surge in New Business Acquisitions

Written by:
C Costigan
Published on:

Just how good is business at PartyGaming these days?

They’ve had to curtail marketing spends for the next two months due to an influx in customer acquisitions coming from the closure of Full Tilt Poker, a company representative advised on Thursday. 

Immediately following the shutdown of Full Tilt Poker, Party wasted no time announcing it would be temporarily waiving fees on all Internet poker tournaments in addition to offering other enticing promotions.

These efforts have paid off tremendously. 

The company’s share price at BPTY (bwin Party) shot up with the announcement regarding Full Tilt Poker and has only now begun to level off a bit. 

But more importantly, the company’s flagship brand PartyPoker is seeing an unbridled increase in player numbers, up 35 percent and climbing.  1246 new average real cash players were recorded over the past two weeks. 

The gap between Party and its closest rival, iPoker, is now 1000 average real cash players compared to just 100 two weeks ago.  The 24 hour peak at the time of publication July 14 was even more staggering with a 2000 difference between Party and iPoker.

PartyPoker is currently the world’s second largest online poker room, assuming the position once occupied by now defunct Full Tilt Poker.

Still, Party and other companies are focused on grabbing as many of Full Tilt’s players as they can now, knowing that the company could be back up and running in the coming weeks. 

- Chris Costigan, Publisher

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