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Federated Sports+Gaming First Ad Copy a Debacle

Written by:
Ace King
Published on:
Jun/20/2011

The fine folks from WickedChopsPoker.com stumbled upon the first ad copy for the newest professional poker tournament, Federated Sports+Gaming…and it wasn’t pretty, they suggest.

In what is either A) an all-too-clever-for-its-own-good-so-its-actually-bad attempt to reach Pro-Am players, or B) some form of subliminal messaging to its investors about their [to be determined] business [model], Federated Sports+Gaming‘s first attempt at an advertisement comes right out the gate and says: “Your money is no good with us.”

Now, we’re no ad majors,* but is it really a good idea to make the lead of your first ad, “Your money is no good with us?”

Who cares what the rest of the message says after that. Most people are going to scan the headline and match it against the image. It’s the way these things work. If the ad and image are compelling, then said people will dig deeper. If not, they move on. So about 90% of people who read this ad will take away the following: “Federated Sports+Gaming, my money isn’t good with them. Ok then.” The 9% that continue will read the, “You’ll need to win your way in” line and think to themselves, “What the fuck does that mean?” …and then walk away.

The other 1% are FS+G’s management team, who probably think it’s brilliant.

Of course we at Gambling911.com want you all to check out the Federated Sports+Gaming poker league as we think this is going to be great for the industry.

But…yes….we tend to agree with WCP on this one.

- Ace King, Gambling911.com

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