..

Federated Sports+Gaming First Ad Copy a Debacle

Written by:
Ace King
Published on:
Jun/20/2011

The fine folks from WickedChopsPoker.com stumbled upon the first ad copy for the newest professional poker tournament, Federated Sports+Gaming…and it wasn’t pretty, they suggest.

In what is either A) an all-too-clever-for-its-own-good-so-its-actually-bad attempt to reach Pro-Am players, or B) some form of subliminal messaging to its investors about their [to be determined] business [model], Federated Sports+Gaming‘s first attempt at an advertisement comes right out the gate and says: “Your money is no good with us.”

Now, we’re no ad majors,* but is it really a good idea to make the lead of your first ad, “Your money is no good with us?”

Who cares what the rest of the message says after that. Most people are going to scan the headline and match it against the image. It’s the way these things work. If the ad and image are compelling, then said people will dig deeper. If not, they move on. So about 90% of people who read this ad will take away the following: “Federated Sports+Gaming, my money isn’t good with them. Ok then.” The 9% that continue will read the, “You’ll need to win your way in” line and think to themselves, “What the fuck does that mean?” …and then walk away.

The other 1% are FS+G’s management team, who probably think it’s brilliant.

Of course we at Gambling911.com want you all to check out the Federated Sports+Gaming poker league as we think this is going to be great for the industry.

But…yes….we tend to agree with WCP on this one.

- Ace King, Gambling911.com

Poker News

$5,000,000 High Five Tournament Series Returns 4 20 Days

$5,000,000 High Five Tournament Series Returns 4 20 Days

The High Five poker tournament at Americas Cardroom returns, bigger, better - and can we be blunt - four times richer than the previous tournament, with $5,000,000 in guarantees. It runs September 10th-29th.  And WE'ED love to see you win it.

Poker Player Calls Cops After Busting Tournament And Gets Herself Arrested

Poker Player Calls Cops After Busting Tournament And Gets Herself Arrested

An unidentified female poker player busted then got busted, literally, all after earlier offering to flash her breasts.

PartyPoker War on Bots Continues, Closes to Serbian Market

PartyPoker War on Bots Continues, Closes to Serbian Market

PartyPoker continues to wage war on bots, this time resulting in the termination of 121 fraudulent accounts and $76,267 and €88,351 confiscated.

Winners of Seminole Hard Rock Poker Open Announced

Winners of Seminole Hard Rock Poker Open Announced

For the fifth consecutive year, the Seminole Hard Rock Poker Open (SHRPO) concluded with the crowning of The Big 4 champions at the Hard Rock Event Center at Seminole Hard Rock Hotel & Casino Hollywood.

Embattled Houston Poker Room Wins Again

Embattled Houston Poker Room Wins Again

Nuisance lawsuits against Prime Social Poker Room and Post Oak Poker Club have been dropped.

Syndicate