..

Federated Sports+Gaming First Ad Copy a Debacle

Written by:
Ace King
Published on:
Jun/20/2011

The fine folks from WickedChopsPoker.com stumbled upon the first ad copy for the newest professional poker tournament, Federated Sports+Gaming…and it wasn’t pretty, they suggest.

In what is either A) an all-too-clever-for-its-own-good-so-its-actually-bad attempt to reach Pro-Am players, or B) some form of subliminal messaging to its investors about their [to be determined] business [model], Federated Sports+Gaming‘s first attempt at an advertisement comes right out the gate and says: “Your money is no good with us.”

Now, we’re no ad majors,* but is it really a good idea to make the lead of your first ad, “Your money is no good with us?”

Who cares what the rest of the message says after that. Most people are going to scan the headline and match it against the image. It’s the way these things work. If the ad and image are compelling, then said people will dig deeper. If not, they move on. So about 90% of people who read this ad will take away the following: “Federated Sports+Gaming, my money isn’t good with them. Ok then.” The 9% that continue will read the, “You’ll need to win your way in” line and think to themselves, “What the fuck does that mean?” …and then walk away.

The other 1% are FS+G’s management team, who probably think it’s brilliant.

Of course we at Gambling911.com want you all to check out the Federated Sports+Gaming poker league as we think this is going to be great for the industry.

But…yes….we tend to agree with WCP on this one.

- Ace King, Gambling911.com

Poker News

Justin Kuraitis Defense of Postlegate Incenses Poker Community

Justin Kuraitis Defense of Postlegate Incenses Poker Community

Justin Kuraitis, the Stones Tournament Director implicated in a widely publicized live streaming poker cheating scandal, has come out swinging after evidence failed to show any wrongdoing.   

New Jersey Online Poker Revenue Dips

New Jersey Online Poker Revenue Dips

The COVID-19 pandemic has caused a lot of major changes over the past few months. This effect has been felt across different industries, with some experiencing a more negative effect than others.

Moon Dead as Result of Complications From Surgery

Moon Dead as Result of Complications From Surgery

A World Series of Poker Main Event runner up has died following complications from surgery.

Mike Postle and Justin Kuraitis Finally Speak Out on Cheating Scandal

Mike Postle and Justin Kuraitis Finally Speak Out on Cheating Scandal

Mike Postle has finally spoken out after a year of allegations lodged against the poker pro that he had cheated during live streaming events at the Stones Gambling Hall outside of Sacramento, California.

Mike Sexton Passes Away

The poker world has lost a giant with news of the passing of player, commentator and game ambassador Mike Sexton late Sunday night.

Syndicate