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Cash Games Italia 150 Milioni di euro: Sit and Go e Tornei non va Bene

Written by:
Aaron Goldstein
Published on:
Aug/15/2011
Cash Games Italia 150 Milioni di euro

Even with the majority of Italians on holiday, the numbers have been staggering during the first two weeks of cash play this summer.  Cash games have raked in more than 150 million euros over that time period.  (888Poker.com English)

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From Poker.it:

Se è vero che il periodo estivo è stato da sempre negativo per le poker room, quest’anno l’introduzione del modalità cash game ha fatto registrare dei numeri incredibili. Basti pensare che durante le prime due settimane gli incassi hanno raggiunto i 150 milioni di euro. Una cifra niente male se si considera che la maggioranza degli italiani è ora al mare a godersi le vacanze.

Typically this is the slow period of the year when it comes to online poker play, Poker.it notes.  Not in Italy!

The market has already become Europe’s biggest and PokerStars.it is now the world’s 4th largest room while 888Poker.com has climbed to number 5 based heavily on its entry into the Italian market.  888Poker.com has witnessed more than a 500 real cash player increase since the poker games debuted in Italy.

There is, however, one negative observed by Poker.it:  The Sit n Go tournaments are way down.

Da un certo punto di vista, però, i numeri sono contrastanti. Se è vero che il cash game ha fatto registrare un’impennata clamorosa, la modalità torneo e quella sit’n’go in questo periodo sono molto in calo. Chiaramente se pensiamo all’affluenza nei grandi tornei domenicali, il fatto che gli italiani amino godersi i week end fuori porta ci fa capre bene questo calo. Quindi, la forma promozionale dei tornei anche se in calo non preoccupa perché ha da sempre attratto un gran numero di nuovi giocatori. D’altra parte il cash game, rispetto ai sit’n’go, ha indubbiamente portato dei vantaggi perché non prevede la crescita del livello dei blind e chiunque può entrare ed uscire quando vuole giocando la somma che preferisce. Certo è che per vedere come si evolverà questo mercato bisognerà aspettare almeno i primi di settembre.

The cash games are not increasing the level of blind and anyone can come and go when he or she wants to play the preferred amount, Poker.it notes. 

That site also reveals that online casino game play has increased dramatically:  6 million euros a day, for a total of 2.2 billion per year.  Anyone think the industry can’t help bolster Italy’s economy? 

- Aaron Goldstein, Gambling911.com 

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