..

Caesars Signs Online Poker Deal With Microgaming, People’s Network

Written by:
Aaron Goldstein
Published on:
Dec/22/2010
Caesars Online Poker

Caesars and Internet gambling giant Microgaming have signed a deal to offer online poker to those in Italy under the World Series of Poker brand.  The Italian market recently opened up for legalized Internet poker with PokerStars .it card room now the 6th largest in the world in terms of “real cash” players. 

The company also plans to offer off-line poker tournaments.

Caesars Interactive Entertainment Inc. would not release specifics on the deal reached as of Wednesday night.

"There is plenty of upside to this deal if we execute it properly," Seth Palansky, a spokesman with Caesars Interactive, said Wednesday.

"This agreement is a logical step in our European and global expansion strategy to partner with leading local companies as we look to expand the WSOP brand," said Caesars Interactive CEO Mitch Garber. Garber himself once headed up the world’s 4th largest online poker network, PartyGaming.

Microgaming operates the PeoplesNetwork.it (or People’s Poker) online poker arm, which is considered the 7th largest in the world and 2nd biggest in Italy after PokerStars.  The PeoplesNetwork.it enterprise will be co-branded with the World Series of Poker in Italy.

Caesars, formerly Harrah’s Interactive Entertainment, already has branding arrangements with three United Kingdom websites: WSOP.com, caesarscasino.com and caesarsbingo.com.  The company anticipates operating in another European Union nation in the coming year.

Caesars was one of the Las Vegas casino firms actively pushing for regulation of online poker in the United States.  A draft bill widely circulated by Senate Majority Leader Harry Reid failed to get passed this session. 

- Aaron Goldstein, Gambling911.com

Poker News

Mouth to Out Hellmuth for "Protecting People Who Steal Millions in Poker World"

Mouth Outs Hellmuth for "Protecting People Who Steal Millions in Poker World"

Mike "The Mouth" Matusow promises a blockbuster revelation on his Friday night podcast.

The Mouth Warms Up To Biden....Kind of

The Mouth Warms Up To Biden....Kind of

One of now former US President Donald Trump's most ardent supporters in the poker community, Mike "The Mouth" Matusow, was quick to bash the incoming President Joe Biden via Twitter, but added he hoped for Biden to enjoy success.

New Hampshire Wins Its Poker Case Versus Justice Department

New Hampshire Wins Its Poker Case Versus Justice Department

The New Hampshire Lottery Commission has won its case against the US Justice Department.

Americas Cardroom Introduces New Pros.. Including the Popular Ebony Kenney

Americas Cardroom Introduces New Pros.. Including the Popular Ebony Kenney

Americas Cardroom has introduced a handful of new pros (also known as "brand ambassadors").

Postle Hit With Two Motions to Strike

Postle Hit With Two Motions to Strike

Poker pro Mike Postle has been hit with two motions to strike his complaints in California courts, by defendants in his lawsuit alleging defamation and seeking hundreds of millions in damages. 

Syndicate