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James McLoughlin, the self-proclaimed App Marketing Assassin brings us yet another breakdown of the top downloaded sports gambling related apps thus far for the month of February.
Yuge download numbers.
As you know, Super Bowl marketing moves the US GDP like a national Taylor Tour
Cash is seriously splashed. And we can use the download data as a proxy for activity.
I liked the Kendall play from Fanatics (downloads up 71% from the prior 11 days).
DraftKings Inc. is dominating every channel with design, distribution & celebrity (#1 sportsbook).
Hard Rock Digital had an awesome $7M parlay prizepool - CRM perfection
But I'm still shocked at the Gold Medal. And it's not close.
Kalshi, with no Super Bowl commercial, tripled the downloads of DK.
Cheese and rice!
The lean team have it locked down more than the Seahawks D.
Football season might be done but 2026 is full of monster betting events. World Cup (in the US), Midterms, March Madness, Masters, NBA Playoffs. They probably won't maintain this pace, but there's a lot more juice in the prediction market than I predicted.
Interesting who is missing from the list.
Neither BetMGM or Caesars Sportsbook appear. Both have enjoyed top 5 market share in recent years in most of the US states where they are regulated.
Caesars Entertainment is set to release its financial results for the fourth quarter and full-year 2025 on Tuesday, February 17, 2026.
Preliminary reports suggest positive digital momentum: Through the first nine months of 2025, Caesars Digital reported a 14.9% increase in net revenue year-over-year.
Despite revenue growth in digital, the segment reported a $21 million loss in Q3 2025 compared to a $11 million profit in the same period of 2024, partially due to lower-than-expected sports hold in September 2025.
- Aaron Goldstein, Gambling911.com
