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Online casino platforms are in a constant battle to get new customers to register. The larger the customer base is, the more money will be spent on the games that reside on the site, which in turn, generates better profit for the operator.
Operators attract new customers in all sorts of ways. The first direction is to offer the best possible services and options such as a wide catalogue of games and live tables or a good range of payment options. Here, it’s also worth mentioning a low minimum deposit, which means the initial amount a customer has to deposit to start gaming - nowadays it’s easy to find low deposit platforms on legalcasino in the UK.
Still, the most effective way to attract customers is promotions and special bonuses. But do online casino offers match up to other incentives found across other industries?
Casino Bonuses
Anyone who has ever landed at an online casino site will have encountered some kind of offer. One of the biggest types is the welcome bonus, but there are other types available, and they are all designed with either customer acquisition or retention in mind. They are essentially marketing tools, and this is something that all industries rely upon.
Welcome Bonus
The welcome bonus is the all-star of online casino bonuses as they offer big rewards, typically matching a percentage of the initial deposit anywhere from 50% to 500% and more. Another type of new customer promotion is the No Deposit bonus, where players get a small amount of bonus cash without making a deposit. These are designed to appeal to new customers, and typically come with free spins as well, for further encouragement to get players playing.
Other Types of Casino Bonuses
The welcome bonus isn’t the only type of bonus found at online casinos. Sometimes there are things like prize wheels which customers get to spin for free, and cash-back deals that return a percentage of losses from certain games.
Loyalty and VIP clubs are interesting because they reward players for consistent, regular play. This, again, is a bonus that can be very appealing for players, who get better returns the further up the levels that they go.
Reload bonuses are similar to welcome bonuses, crediting a percentage of the deposit amount as a bonus and free spin offers are common as well.
Similarities
There are actually a lot of similarities between casino bonuses and offers from other industries. Everyone has likely received an email encouraging incentives for referring a business to friends and family, for example.
Or claiming a “welcome bonus” for signing up to receive email communications from a business. This is usually in the form of a 10% OFF the first purchase type of deal. None of this is too surprising given that many businesses follow the same model for marketing and another similarity is having awarded bonuses expire after a set amount of time.
Casino Bonuses vs Store Rewards
Rewards clubs at casinos offer incentives, but they are typically not packed with highly valuable incentives unless you are at a high level. Retail store rewards are similar, where a bonus is earned for every purchase, like receiving a stamp for every coffee purchased until you reach a certain number where you get a free one.
From DIY to shoes, loyalty rewards see customers working towards a percentage-off coupon. Another popular area of this type of reward is at grocery markets, where building points count towards receiving direct discounts on items and overall, store rewards typically have better, more direct value than casino ones.
Casino Bonuses vs Sales
An area where casino bonuses can’t compete with retail is in direct sales. These are big deals for online and high-street stores, as they are able to attract a lot of attention during certain times of the year.
From Spring Sales to Black Friday and Christmas sales, these are times when stores cut their prices on stock that is going out of season. It’s therefore a great time for customers to get a little extra bang for their buck.
Advance Payments
Another area where online casinos don’t have a direct comparison to bonuses from other industries is when stacked up against advance travel purchases. When booking a flight or train ticket well in advance of the actual travel date, prices are generally a lot cheaper. It’s a great way to shop if there is time to execute it. Players don’t have anything like this at gambling sites.
Terms and Conditions
It’s always good to shop around for bonuses, and there are some similarities and natural differences between bonuses offered by online casinos and those from other industries. Not every type of bonus applies to every industry, like advance payment discounts for example.
It’s also worth noting the T&Cs attached to any bonus. At online casinos, terms will clarify things like bet minimums and playthrough requirements, while in retail when a coupon may only be used against a set minimum purchase or item.
