DigiDay: Gambling WIll Overwhelm Media in 2020

Written by :

Aaron Goldstein

Published on :

27 December, 2019

DigiDay: Gambling WIll Overwhelm Media in 2020

With legalization of sports betting taking shape across the US, sports media companies should reap the rewards in 2020.

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“It’s reshaping the entire sports marketing industry, and you’re seeing a lot of publishers factoring it into their content plans,” Rick Martira, the CMO of the sports book PointsBet, tells DigiDay.com. “You’ll be hard-pressed to find major sports outlets that don’t want to incorporate it.”

For those seeking to enter into affiliate advertising deals, the Cost Per Acquisition (CPA) for a single player could be as high as $125.

From DigiDay.com:

Other media companies looking for a slice of sports betting pie will find sports books eager to collaborate on campaigns to promote their wager offers. In some cases, all the publisher has to provide is distribution, thanks to some sport books’ significant investments in their own content creation operations. For example, FanDuel, which controls the cable television station TVG thanks to its merger with PaddyPower BetFair, has a 100-person studio out in Los Angeles that produces 24 hours of live sports programming every day, most of it focused on horse racing. This past year, that group co-produced NBC’s television coverage of The Breeders Cup.

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