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Remarkably, despite the 50/50 chances that come with the Super Bowl's most popular prop bet, there is some degree of betting strategy that can be used with the coin toss.

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Pricing
Over the years, sportsbooks have realized that competitive marketing tactics can be utilized as a means of luring more Super Bowl prop bettors to their website, and that this often starts with the Heads or Tails Coin Toss wager.
Whereas it used to be most books offered an identical -110 price for both Heads or Tails, some sites have resorted to pricing of -103 and it wouldn't surprise us here at Gambling911.com to see a +101 in 2019.
What this means is that the bettor will risk less and save more. Instead of betting $110 to win $100, it is now possible to bet $103 to win $100. While this may not seem like a whole lot, savvy gamblers understand the value, especially when taking advantage of several different prop bets.
Historic Trends
Prior to last year's Super Bowl, Tails had hit four consecutive times. Tails never appeared in more than four straight Super Bowls. Sure enough, Heads hit last year.
Prior to Tails hitting four consecutive times, Heads had hit five consecutive times.
We also have two teams that have played in multiple Super Bowls. Looking back at a team that has appeared in past Super Bowls (not this one), the Pittsburgh Steelers have won the toss just once with tails in their 16-6 win over the Minnesota Vikings in Super Bowl 9.
See if you can spot some interesting trends below with the Super Bowl Coin Toss and place your bet here.
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Variety
Now one can find more Super Bowl Coin Toss prop bets than ever before through all the different variations such as Does The Team That Calls the Coin Toss Win The Game, Calls it Correctly, Team to Win the Coin Toss Wins the Game, etc..
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- Don Shapiro, Gambling911.com