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The LA Rams have fired head coach Jeff Fisher following an eighth loss in nine games and despite Fisher having signed a contract extension prior to the start of the season.
"Making a decision such as this -- especially during the season -- is one of the most difficult in sports," Kroenke said in statement. "I have great respect for Jeff as a coach, person, father and friend.
"He has worked tirelessly despite some challenging circumstances. He played an integral role in helping this team make history in returning the NFL to Los Angeles, and we always will be grateful for his commitment and dedication to our organization.
"However, this is the right time to make a change as our performance has not lived up to my or our fans' expectations. We all are focused on improving as an organization and building a team that makes Los Angeles proud. Our mission is to celebrate a Super Bowl title with our fans in Los Angeles. Today is the first step to bringing us closer to that goal."
Jeff Fisher was at 20-1 odds of being the first NFL head coach fired this season.
- Don Shapiro, Gambling911.com
