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Controversial Irish bookmaker Paddy Power has released a new ad campaign with the tagline “You’re F***ing Welcome”. Because Gambling911.com is a family website, we can’ spell out the word featuring a few missing letters, but some of our more savvy readers can figure it out.
The campaign is in conjunction with Paddy paying out early on the English cricket squad after demolishing Australia during the fourth test match at the Ashes. A man with an obvious Australian accent provides the radio voiceover, congratulating Paddy Power for breaking the rules before ripping up his script and exploding into an explicit tirade: "Paddy Power, you're f*cking welcome,” he finishes.
A television ad is also to be unveiled in the coming days, however, that one leaves off the explicits.
This is Paddy Power's first campaign under new CMO Gav Griffiiths
