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DraftKings Expanding Into Sports Media With Playbook Hires

Written by:

Aaron Goldstein

Published on:

Jun/15/2015

(G911 Fantasy Sports News Wire) - DraftKings Playbook Media arm has gone from just two employees to a staff of 25. BetaBoston.com writes:

It now churns out a steady stream of online posts offering the kind of fantasy advice that DraftKings users have traditionally sought from the likes of ESPN and Rotoworld.

The Playobook expansion makes sense on the SEO front, as DraftKings.com cofounder Matthew Kalish told BetaBoston, noting how those conducting searches on Google will potentially stumble upon a Playbook story then join the more than 1 million people who already play Daily Fantasy Sports at DraftKings.com.

Already, DraftKings is the SEO leader in the Daily Fantasy Sports space. – Aaron Goldstein, Gambling911.com

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