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Broker Numis on Monday suggested that two of the UK’s biggest bookmakers should merge in an effort to offset negative regulatory changes.
“This would create a much more attractive investment than either alone,” Numis said.
“Taking the best from each company would result in a business with outstanding technology and marketing. Plus, we really like Will Power as a name for the company.”
The two betting firms together take in about £622million. Both would dominate the UK, Ireland and Australia markets, Numis suggests.
Another potential benefit to such a merger, greater access to the US market for Paddy Power.
“It (a merger) would give new impetus to Hill’s UK retail business while letting the marketing/analytics experts at Paddy Power much more territory to roam.”
William Hill was up 2p to 344½p while Paddy Power was down ½p at 53p.-
- Aaron Goldstein, Gambling911.com
