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Now US players can enjoy online bingo from the comforts of their own home thanks to Luckity.com, a legal US-based website that comes to us courtesy of Churchill Downs, home of the Kentucky Derby.
The online bingo industry has changed dramatically in the few past years thanks to the 2007 smoking ban in bingo halls. Due to this ban, many took their bingo games online, with reports showing an 80 percent increase in the number of online bingo players.
Once dominated by older, female consumers, online bingo has expanded the game to younger demographics, with the largest number of online bingo players being females ages 20-25 years old. Online bingo is a billion-dollar industry, generating about $1B in the UK last year alone.
As a means of answering to this quickly growing consumer demand, Churchill Downs – the trusted, historic owner of the Kentucky Derby - has launched Luckity.com, the first and only legal website that offers real cash prizes to U.S. players, as opposed to credits like other sites.
This is the first site of its kind in the US market.
Bingo is among the most popular and profitable business genres within the multi-billion dollar online gambling sector worldwide.
Gambling911.com’s own Payton O’Brien will have a follow up to this article in the coming days as she speaks directly to the fine folks at Luckity.com.
- Aaron Goldstein, Gambling911.com
