Could Google Really Be Looking at Buying Bwin.Party: Shares Up Nearly 6 Percent

Submitted by Aaron Goldstein on

Written by :

Aaron Goldstein

Published on :

Shares in Bwin.party rose 5.6 percent Friday following rumors that search engine giant Google could acquire the struggling online gambling firm.

Joseph Griffin’s This Is Money piece helped fuel speculation throughout the day Friday.

Rumours of a 200p a share cash offer from Google has been doing the rounds of late with dealers hearing that the US giant could pounce before Bwin’s online poker and casino games are up and running in the state of New Jersey before the end of the year.

Morgan Stanley reinstated Bwin.party’s stock to “equal weight” on Friday. 

They currently have a GBX 140 ($2.19) price target on the stock. Morgan Stanley’s target price indicates a potential upside of 27.39% from the stock’s previous close.

Analysts at Canaccord Genuity upgraded shares of Bwin.Party Digital Entertainment (LON:BPTY) from a “hold” rating to a “buy” rating on Tuesday.

Analysts at Citigroup Inc. cut their price target on shares of Bwin.Party Digital Entertainment (LON:BPTY) from GBX 130 ($2.03) to GBX 120 ($1.88) in a research note to investors on Tuesday, September 3rd. They now have a “neutral” rating on the stock.

- Aaron Goldstein, Gambling911.com

Related Content

News-Press Out of Fort Myers Continues to Give Florida AG Middle Finger Over Sweepstakes Casinos

News-Press Out of Fort Myers Continues to Give Florida AG Middle Finger Over Sweepstakes Casinos

Florida's Attorney General James Uthmeier has given social media platforms Reddit, TikTok and others until October 23 to confirm they have stopped advertising sites such as Stake and Chumba, yet at least one local Florida news outlet continues to promote sweepstakes casinos with no word from the AG's office.
Rivers Casino Schenectady October 2026 Promos, Events

Rivers Casino Schenectady October 2026 Promos, Events

This month’s highlights include a chance to win cash every Saturday during the Spooky Spins Slot Tournament.
BetMGM Introduces Record-Setting Game of Thrones™ Slot to Players in New Jersey, West Virginia, Michigan and PA

BetMGM Introduces Record-Setting Game of Thrones™ Slot to Players in New Jersey, West Virginia, Michigan and PA

Everybody loves "Game of Thrones". Now those casino gamblers in four US states will finally have the opportunity to play the Game of Thrones™ online slot for real money from the comfort of their own home, office, the train or where ever they like.
Florida AG Comes After Reddit, TikTok Demanding Social Media Companies Remove Sweepstakes Casino Ads

Florida AG Comes After Reddit, TikTok Demanding Social Media Companies Remove Sweepstakes Casino Ads

Florida’s Attorney General has demanded Reddit, Snap and TikTok stop carrying ads for sweepstakes gambling platforms in the state, a move that follows August lawsuits against Stake and VGW brands like Chumba Casino, LuckyLand and Global Poker.