Using ‘Big Data’ to Help People Bet Smarter this Soccer Season

With powerful new offering from Bet Smart Media, soccer bettors can now use statistics to look for historical trends that help predict upcoming match results

VICTORIA, Canada - Bet Smart Media is giving soccer bettors across Britain a new, must-have weapon for their arsenal this season.

In partnership with Opta, the world’s leading sports data company, Bet Smart Media has launched Opta Trends, an innovative new tool for bettors to easily find data-supported trends for upcoming English Premier League matches. The insights give bettors the confidence to place a bet, which has been shown to stimulate betting activity for B2B partner brands.

Jesse Learmonth, President of Bet Smart Media said, “We are fervent believers that every bettor should have access to tools and content that helps them make more confident betting decisions, whether that be on their desktops, tablets, or mobiles. Opta has the best soccer data in the world, which we’re now putting into people’s hands with a number of extremely useful features delivered in an easy-to-use interface. We like to think of Opta Trends as a 'confidence engine' for bettors.”

Bettors can filter data to instantly see how a team has performed historically under situational factors that are important to the bettor. If history shows that a team has a high win rate in a match situation, that ‘trend’ is a massive insight. Bettors can save the quality trends they find, and receive alerts when a saved trend is detected for an upcoming match.

Adds Learmonth, “The alerts are the secret sauce. For bettors, you set an alert once, and then just sit back and wait for betting opportunities to roll in. For our B2B partners, adding a contextual ‘bet now’ call-to-action to the alert is an easy way to create bet intent and ultimately capture the transaction.”

Andrew Cox, Director, Strategic Partnerships comments, “We at Opta have long believed that bettors could derive actionable insights from our data. Credit to Jesse and his team for overcoming a number of ‘big data’ engineering challenges to create an intuitive yet extremely powerful tool for bettors. We’re extremely encouraged by the early response to Opta Trends.”

Soccer bettors can get their hands on the product immediately. Oddschecker.com, the UK’s largest odds comparison site, is the first brand to integrate Opta Trends into its website as a value-added tool for its betting customers.