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Lock Poker’s CEO Jennifer Larson sees the poker pros as ambassadors to the game. While other online rooms, most notably PokerStars, continue to purge their pros, Larson has other ideas.
“We’ll have more coming on board in 2012 and we are considering at least two other retreats like what we hosted in the South of France back in October,” said Larson.
The South of France retreat took place at the magnificent Chateau de Bagnol, booked exclusively for a four day time frame just for Lock pros, their spouses/partners and a few media outlets (that would be us at Gambling911.com). Events included a horse and carriage ride through the winding valleys near the Chateau de Bagnol, a wine tasting tour and an absolutely magnificent hot air balloon adventure.
The retreats are designed to ensure Lock Poker’s brand ambassadors feel like they are part of a family and this is exactly what we observed.
A planned Kenyan safari was scrapped due to the unrest in that African nation.
Focusing on the pros appears to be paying off. During the recent World Series of Poker Europe Main Event, two Lock pros made a deep run. Michael Drummond cashed in at close to $62,000, finishing in 16th place. Chris Moorman finished 2nd in that event, cashing out at just over $1.1 million.
To date, Lock Poker has 32 pros as part of its roster.
- Ace King, Gambling911.com
