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Ladbokes this week launched a live streaming of AtTheRaces live coverage of British and Irish horse races in an effort to expand on its vital mobile betting platform. iPhone users can currently access while the product will ultimately be available to Android and other mobile platforms.
Richard Ames, Ladbrokes managing director, products, commented: "Mobile betting is growing rapidly and Ladbrokes customers have a leading range of services. We continue to develop it and aim to make it the first choice for mobile betting and gaming customers."
The company’s 3rd quarter revenues demonstrate just how important mobile betting has become. Increase of 163 per cent was realized over last year and the company is planning a new mobile platform for 2012.
BetDSI.com, a private company, informed Gambling911.com that mobile betting now made up 25 percent of its business heading into the new football season.
*Special Note: BetDSI.com was offering 5 per cent cash back on all live bets, these include those made on mobile devices, through November 28, 2011.
- Aaron Goldstein, Gambling911.com
