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Facebook has changed its ad policy once again this week, now permitting ads for online gambling targeted to users outside the United States. Offline gambling can also be promoted as can lottery commissions.
Facebook noted: “The changes will give a wider range of industries the opportunity to attain customers through Facebook highly targetable ads, and could generate more advertising revenue for the social network.”
The popular social media networking website recently eased advertising restrictions on contests, sweepstakes and other promotions of gambling and some other verticals.
Additionally, Facebook will now allow Online Pharmacies Dietary Supplements.
Gambling
III. Ad Content
E. Gambling and Lotteries
Ads that promote or facilitate online gambling, games of skill or lotteries, including online casino, sports books, bingo, or poker, are only allowed in specific countries with prior authorization from Facebook.
Lottery commissions licensed or sponsored by government entities may advertise on Facebook; provided that ads must be targeted in accordance with applicable law in the jurisdiction in which the ads will be served and may only target users in the jurisdiction in which the lottery is available.
Ads that promote offline gambling establishments, such as offline casinos, in accordance with applicable laws and regulations, are generally permitted, provided that ads must be appropriately targeted.
- Aaron Goldstein, Gambling911.com
