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BtoBet to introduce advanced tools for operators that offer a personalized approach by recommending bets based on individual preferences
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One of the AI tools will serve to eliminate human writers and replace them with the Artificial Intelligence
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Lottery.com to buy Sports.com
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In an interview with BtoBet CEO Alessandro Fried we learn that the sports betting and gambling writers may soon go the way of the dodo bird, courtesy of Artificial Intelligence (AI).
His company will be launching advanced tools that allow for a more player-centric betting experience, Fried tells SBO.
"Through in-depth data analytics based on a various elements – such as player betting behaviour, betting preferences, amounts deposited and staked amongst many other filters – operators would be able to increase the engagement of their players through a more personalised approach, recommending bets based on individual preferences or other trending events that would interest the player directly."
He then added: "The AI Writing tool that provides operators with the solution on how to automatically populate their site with in-depth sports news, based on statistics. This highly advanced tool allows operators to provide detailed news items covering any sport, in multiple languages, without the need to employ a legion of writers!"
Lottery.com Buys Sports.com
Lottery.com announced on Monday their intention to acquire the domain Sports.com for a future crossover into online sports wagering.
Among the big names tied to Lottery.com are Jason Robins, CEO of Draftkings, and Paraag Marathe, President of the NFL’s San Francisco 49ers Enterprises.
“The acquisition of the Sports.com domain is an important first step in entering the sports betting vertical,” said Tony DiMatteo, CEO of Lottery.com. “The brand name is a perfect fit for us, and this product pairing is special in the marketplace, as the lottery is one of the most popular games in the world. Our goal is to leverage our favorable customer acquisition costs and platform to efficiently drive growth for Lottery.com and parlay it into other related products.”
In February, Trident Acquisitions Corp. (Nasdaq: TDACU, TDAC, TDACW) ("Trident") and AutoLotto, Inc. (“Lottery.com”), the parent company of Lottery.com, entered into a definitive agreement for a business combination that would result in Lottery.com becoming a publicly listed company.
- Gilbert Horowitz, Gambling911.com
