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Australian bookmaker PointsBet will be teaming up with the Meadowlands to offer online sports betting in the state of New Jersey just in time for the football season.
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While New Jersey residents can currently bet on sports via a few dozen internationally licensed websites, PointsBet will offer its mobile platform via a skin deal with Meadowlands Racetrack and Tioga Downs.
The Meadowlands physical sportsbook is FanDuel branded and operated by Paddy Power out of Ireland. It, too, will be offering an online sports betting product come football season.
Tioga Downs is one of four commercial casinos in New York already authorized for sports betting via a 2013 referendum. It will have to wait until next year for the New York legislature to pass a law allowing Web betting on sports.
PointsBet CEO Sam Swanell told Legal Sports Report that despite starting 16 months ago in Australia, US deals drove the company’s plan.
“It was all about America,” Swanell said. “Australia was very much proof-of-concept for us. We always had one eye on America.”
Jeff Gural, the chairman of Meadowlands and Tioga Downs, praised PointsBet’s strategy in a statement.
“We were impressed by the PointsBet team from our first meeting”, Gural said. “They have a creative approach, with their highly differentiated Points Betting product and aggressive go to market plan. I believe they are the ideal complement to our other partners and am confident they will quickly become a meaningful player in the US market.”
- Aaron Goldstein, Gambling911.com
