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Artificial Intelligence Changing the Betting Industry

Written by:
Payton
Published on:
Nov/21/2017

 

Artificial intelligence or AI as many people often refer to it as began creeping into the online sports betting and gaming industry quite a while ago. Back then, it developed slowly but over the last couple of years, its influence has increased at a much more impressive rate. Many people are already praising the developments that have come about due to the advances in technology while others feel that this is only the beginning and that technology could see things advance even further in the future.

Now that more and more people are preferring to gamble online be it in online casinos or sports betting, the feeling is that AI technology will have a huge impact on user experience all around. The customer is always the most important part of a business and being able to attract new as well as retain existing is the key to success. So for example, a great way of doing this is by being able to offer a personalized touch; as it proves that casino operators such as mFortune casino understand their customers. With AI technology, it puts into place a system that analyses the customer’s behavior on the platform to then present them with exactly what they’d be looking for when they logged on.

It’s also believed that the artificial intelligence systems would also increase people’s chances of winning, especially those who are more up to speed with the latest technology. Right now, most people will be aware that when it comes to skill based games in online casinos such as poker and blackjack, most of the time, it’s the house who runs out as the winner. With AI systems in place that provides better analysis for the players, it’s felt that their chances of winning would increase, evening out the odds.

AI would also go some way in removing luck when it comes to placing a sports bet too. Statistical analysis would go a long way towards being to more accurately predict the likely outcome of a football match or a horse race for example. So this would greatly improve the bettor’s chances of winning, especially when they work with the system to predict the outcomes. With an industry built on statistics and probability, it would be a natural transition to see an AI system that can predict outcomes such as the number of goals scored in a football game or the winning margin at full time.

The integration of AI into the online gaming world is already well underway and it’s going to be hugely beneficial to both the online operator and the everyday customer too. Players will experience a much better experience when it comes to online slots for example, as more of their individual needs are catered to with regards to games, bonuses, and prizes. For the operators, it’s a chance to understand their customer base better and therefore being able to provide a better, more in-depth service. Gaming companies will also be able to shape AI to be more efficient for their needs as an operator too.

 

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