..

Advertising Authority Partially Upholds Complaint Against Paddy Power Promo

Written by:
Guest
Published on:
Dec/18/2017

A man who said he had spent "a fortune" after being "drawn into a cycle of trying to place 50 bets in one week on tennis" has had his complaint against Paddy Power partly upheld by t he Advertising Standards Authority for Ireland, according to the Irish Examiner.

The complainant considered the subject line of the email advertising was misleading: "[Recipient’s name] we’re rewarding your loyalty with a free bet!"

Issue 1:

The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee noted that the advertisers had agreed that the subject line of the email had inaccurately reflected the detail of the promotion and would amend it for future similar offers. While the Committee noted that the body copy of the email had clearly outlined the details of the tennis offer, they considered that the subject line was misleading and was in breach of Sections 4.1 and 4.4 of the Code.

Issue 2:

The Committee noted that the promotional offer was only sent to those who regularly placed a large number of bets on tennis and that the offer had been chosen based on research carried out with their target market. The Committee also noted that information had been provided, on a confidential basis, on tennis betting levels which sufficiently showed that the required number of bets was in line with normal betting habits for the target market. In the circumstances the Committee did not uphold this aspect of the complaint.

ACTION REQUIRED: As the advertiser had undertaken not to use the subject heading again, no further action was required.

Gambling News

Doctor Accused of Gambling While Kids Stayed in Locked Car

Doctor Accused of Gambling While Kids Stayed in Locked Car

Marieny Elena Guimera-Revelo was arrested by Seminole Police Sunday on two counts of child neglect after she was found gambling in the Seminole Hard Rock Casino in Hollywood.  Her children, ages 3 and 11, were left in a locked car outside near

Sports Betting Beat: Costa Rica Licenses, US Payment Solutions

Sports Betting Beat: Costa Rica Licenses, US Payment Solutions

These are the top stories for Monday April 12, 2021 in the world of sports betting.

PA Man Used Credit Card Swiped From Casino for Online Gambling

PA Man Used Credit Card Swiped From Casino for Online Gambling

A Bethleham, Pennsylvania man is accused of stealing a credit card from a casino guest that he later used to gamble online.

W88 Bookmarkers - The Most Prestigious Bookie In Asia

W88 Bookmarkers - The Most Prestigious Bookie In Asia

W88 is known by players as one of the oldest and most respected betting bookmarkers in Asia. In recent years, with the increasing demand for betting by players, the W88 bookie has expanded the betting market to many countries. With the desire to bring players many new experiences, the W88 bookie applies advanced technology for betting products.

Odds Released on Meghan Markle Attending Prince Philip's Funeral

Odds Released on Meghan Markle Attending Prince Philip's Funeral

It's a sad day for the world as it was revealed Friday that Prince Edward, husband of Queen Elizabeth II, had passed away.  He was 99 and lived an otherwise amazing life.

Syndicate