Super Bowl Gambling Often an Introduction to Online Websites

Written by:
C Costigan
Published on:

Sportsbook.com and BetUS.com appear to be reaping the rewards of a mainstream press fixation with Super Bowl gambling.  Both websites offer creative bet options and the necessary means for publicizing them.

For both BetUS.com and Sportsbook.com, two online gambling websites that have flourished for well over a decade, this year's Super Bowl gambling frenzy led them to the pages of the New York Daily News, just to name a few:

Bettors can put money on the length of Jennifer Hudson's rendition of The Star-Spangled Banner (the over/under is two minutes), on the song that will kick off Bruce Springsteen's halftime show ("Born in the USA" is the odds-on favorite) or on the best-rated commercial.

Odd makers give a 70% chance that Madden, NBC's hefty color commentator, will allude to at least two different foods, and there are 3-1 odds that the color of the Gatorade showered on the winning coach will be yellow.

TMZ.com has profiled BetUS and Rolling Stone has made Rolling Stone

Bodog, has also enjoyed plenty of press among mainstream media outlets including the pages of Bloomberg.

For each of these online betting establishments it's all about having well-branded ongoing media exposure.

Thomas Jensen, proprietor of websites like Sports Odds, tells Gambling911.com it's all about reinforcing the message through the power of branding.

"You have to keep getting your company name out there and that is something a few of these businesses do quite well."

"These brands and a few others will embed themselves in the human psyche," expressed Payton O'Brien, Senior Editor of the Gambling911.com website.  "The most successful companies are the best branded and those embraced by the public through various outlets whether it is paid or free press."

Christopher Costigan, Gambling911.com Publisher 

Gambling News

Miami Beach Amazing Fireworks Display and Gambling911.com Has Front Row Seat

This was the first ever show that featured a special effects light show

Another One Bites the Dust: UK Affiliate Bet-at-Home Shuts Down Its Program

Another One Bites the Dust: UK Affiliate Bet-at-Home Shuts Down Its Program

The UK's crackdown on advertising has forced operators to sever ties with non-compliant affiliates in recent years.

Popular Sportscaster, Handicapper Dead at 82

Popular Sportscaster, Handicapper Dead at 82

Sports broadcaster Hank Goldberg died Monday on his birthday.

Can I Bet the Nathan's Hot Dog Eating Contest From My State?

Can I Bet the Nathan's Hot Dog Eating Contest From My State?

You can bet the Nathan's Hot Dog Eating Contest from just about every U.S. state courtesy of BetUS.

Adesanya vs. Pereira and Volk vs. Oliveira Fight Odds Released

Oddsmakers believe that Alex Pereira is up next for Adesanya with Pereira a slight +140 underdog.  Adesanya comes in at -160.  He was a -180 favorite Saturday night.