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Pay Per Head Pricing: No Bait and Switch

Written by:
Guest
Published on:
Aug/26/2011
Pay Per Head Pricing

Recently reinvigorated PayPerHead.com seems to have unleashed a bit of a price war in this online sportsbook niche. “Per head” services, as they are typically called, offer local “agents” full online sportsbook services (and often casino and poker as well) for their players, who “settle locally,” usually on Mondays.  The local sector has seen renewed interest with the closure of many “post-up” offshore sportsbooks and continuing “ecommerce” struggles in many of the larger remaining brands have created a corresponding increase in interest in sites like PayPerHead.com..

Search for “per head” and now you’ll see a plethora of price-led adwords, following PayPerHead.com TV-celebrity fronted “Gimme  $5 buck a friggin’ head” campaign. “It’s always been a price sensitive market,” Tommy Allen from PayPerHead.com said. “That’s why we launched the $5 per head campaign in the first place.”

But ads touting “no bait and switch” suggest that some PPH providers are leading with one price and delivering on another higher price. “You CAN get $5 per head for the standard online-only service at PayPerHead.com—and we have agents on that,” Allen said. “But we were confident as well that the features of our higher priced services would in fact pay for themselves for agents by enabling  greater return from their players. They simply make more money with the higher priced service.”

Those greater returns comes from the essential-this-year Live In-game betting, the customizable profiles for players, the “sharp check” monitoring by the lines guy (alerting to agents to potentially expensive players) and the ability to layoff larger bets. “We’re a million light years away from the old school splitting the player losses, and a thousand light years away from the basic sports betting services this industry traditionally provided,” Allen said. “Now agents want their own website, a full roster of 24x7 sports, props, horse racing, casino, poker and, of course live betting—oh, and on a smartphone, please.”

PayPerHead.com features a point-by-point comparison of it’s offering versus forty PPH shops on its website. They also delineate exactly what the agent gets at what package level and there’s even a little pop-up tool that helps agents select the service level that’s right for them.

Response to the campaign, fronted by Sopranos’ John "Johnny Sack" Sacramoni, played by Vince Curatola, has been overwhelming. “We knew agents would like seeing a familiar face associated with the brand—and his videos on the site are fun, first time anything like this has been done in the Per Head market,” Allen said. “We didn’t expect traffic to jump quite like it has; Compete.com now shows PayPerHead.com as the busiest per head website over the last 30 days.”

About PricePerHead.com

PayPerHead.com has been servicing agents for over fourteen years. Situated in Panama City, Panama, PayPerHead.com enjoys a host of advantages over their Costa Rican and Caribbean-based competitors who are often subject to infrastructure failures in those locations. As a top banking center for the Western Hemisphere (over 165 banks in Panama), all the essential utilities are backed up and redundant to assure the systems never go down. This and other vital comparison points are delineated in detail on the PayPerHead.com website so agents can make an informed choice between suppliers.

 

PayPerHead.com has recently made the news with their new campaign featuring the Sopranos’ John "Johnny Sack" Sacramoni, played by Vince Curatola .  The campaign leads with Vince asking "Five bucks a head, that's what I wanna pay.."  and the website, featuring video and voice overs by Vince, walks you through the product, the process and the competition.

 

For more information, see PricePerHead.com.

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