Number of Active Customers at Paddy Power Already Exceeds All of 2010

Written by:
Aaron Goldstein
Published on:
Aug/30/2011
Paddy Power

Ireland’s largest online bookmaker, Paddy Power, is attributing mobile gaming to its massive surge in active customers.  This year’s numbers already exceed that of the entire 2010.

Just over a third of its active customers made transactions via mobile devices. Online products are now contributing 81 per cent of the group’s operating profit, according to the Financial Times of London.

Paddy Power CEO Patrick Kennedy told the Financial Times:  “We invested in a very good product and backed it up with TV advertising and online marketing."

The online business generated €45.3m in operating profit, a rise of 25 per cent compared to the same period in 2010.  Its land-based shops continue to suffer, however.

- Aaron Goldstein, Gambling911.com

205*128 Mad Month

Gambling News

Is the Double Up Game Profitable in the Long Run?

The Double Up feature is one of the most tempting elements in many slot and card-based gambling games. After securing a win, players are given a chance to multiply their earnings with a single decision—usually involving a simple risk, like guessing the color of a hidden card.

Syndicate

Subscribe to Syndicate
More