Number of Active Customers at Paddy Power Already Exceeds All of 2010

Ireland’s largest online bookmaker, Paddy Power, is attributing mobile gaming to its massive surge in active customers.  This year’s numbers already exceed that of the entire 2010.

Just over a third of its active customers made transactions via mobile devices. Online products are now contributing 81 per cent of the group’s operating profit, according to the Financial Times of London.

Paddy Power CEO Patrick Kennedy told the Financial Times:  “We invested in a very good product and backed it up with TV advertising and online marketing."

The online business generated €45.3m in operating profit, a rise of 25 per cent compared to the same period in 2010.  Its land-based shops continue to suffer, however.

- Aaron Goldstein, Gambling911.com