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NRL Club Launches BunnyBet Bookmaker Website Venture

Written by:
Alistair Prescott
Published on:
Feb/21/2009
BunnyBet

What's not to like about a site calling itself Bunnybet.com.au?  Actually, the link redirects to the Betezy.com website as part of the latest NRL club joint venture with a bookmaking organization in Australia. 

The Rabbitohs on Thursday launched the website following in the lead of other NRL clubs that have now begun to understand the potential in teaming up with betting groups like Darwin-based Betezy.

The Melbourne Herald writes:

"It is a stunning backflip after co-owners Russell Crowe and Peter Holmes a Court unsuccessfully attempted to rid the embattled Souths Leagues Club of pokies 18 months ago. If there was any concerns about hypocrisy, Souths members don't seem to care."

Souths chief executive Shane Richardson said around 90 percent of the club's members gave their approval to join up with Betezy.com. 

"Obviously people are going to talk about it being a backflip,'' he said. "This is a decision made after much consultation with the members. From a commercial point of view, we would be mad not to do it.

"As a CEO, I asked all the questions and it is the smart way to go. We've not entered into this partnership lightly. We consulted our members on this issue by sending them a Members First video over three weeks ago, explaining our options on sports betting, and the response we received was over 90 per cent in support of moving ahead with a sponsorship agreement.

"We've been in consultation with the NRL to ensure we meet their policies regarding sponsorship and sports betting, and they have given us the green light to move ahead.''

The Rabbitohs will receive a guaranteed six-figure sponsorship plus advertising commissions based on turnover. 



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Alistair Prescott, Gambling911.com

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