..

Motley Fool Looks At Potential Players In Legalized US Online Gambling Field

Written by:
Aaron Goldstein
Published on:
Nov/22/2010
online gambling

Should online gambling become legalized in the US, the Motley Fool has examined some of the likely players in a new i-Gaming environment. Among them, existing brick-and-mortar (B&M) casino businesses the likes of MGM Resorts International (NYSE: MGM) and Harrah's Entertainment, along with suppliers who displayed at last week’s Global Gaming Expo (G2E) in Las Vegas.  International Game Technology (NYSE: IGT) and WMS Industries (NYSE: WMS). 

Currently, online gambling enthusiasts place sports bets or play poker with companies that are based outside the U.S., mostly in jurisdictions like Great Britain, Costa Rica and European island nations like Malta and Gibraltar, where such activity is legal. 

Motley Fool’s analysis goes beyond the brick-and-mortars to include American Express, eBay, Google and Electronic Arts.

Jeff Hwang of the Motley Fool writes:

Just a few years ago, some casino operators might have argued that legalized online gambling in the U.S. would cannibalize existing B&M businesses. But in four days of conferences at G2E, I don't recall hearing that argument even once. In fact, Harrah's Entertainment is one of the companies now leading the push.

Hwang also highlights some competitive edges that companies like MGM and Harrah’s will have should they move online in the United States: Brand, trust, convenience and cross-marketing capabilities.

When it comes to the later, Hwang writes:

We've talked a bit over the years about Harrah's Total Rewards program and its cross-marketing capabilities, which have allowed the company to consistently produce above-average results with a portfolio of largely average properties. Harrah's Total Rewards program now has 40 million-plus members who earn points in places like St. Louis or Chicago, and redeem points at Harrah's properties in Las Vegas.

In addition to the established brick-and-mortars and the software suppliers, payment processors will play a vital role in any legalization.  The US Government has met with some degree of success in shutting down existing payment processing companies that deal in online gambling.

According to "Gaming White Paper," the top five non-gaming brands that would influence visitation from online or predominantly online gamblers are:

   1. Visa/MasterCard

   2. Google

   3. Yahoo!

   4. Amazon

   5. American Express

- Aaron Goldstein, Gambling911.com

Gambling News

The Athletic Becomes BetMGM's Exclusive Sports Betting Partner in USA

The Athletic, a leading digital sports media company, and BetMGM have agreed to a partnership in which BetMGM has become The Athletic’s exclusive sports betting partner in the United States. Key details of the agreement include the creation of The Athletic Betting Hub, a new content vertical for The Athletic, as well as further in-depth content and product integrations between the two companies.

Without Adelson, Las Vegas Sands Posts $299 Million Loss

Without Adelson, Las Vegas Sands Posts $299 Million Loss

Las Vegas Sands Corp. posted a fourth-quarter loss of $299 million, after reporting a profit in the same period a year earlier, as the casino and resort operator saw its business dry up due to the coronavirus pandemic.

What Are The Best Pay Per Heads to Use for the Super Bowl?

What Are The Best Pay Per Heads to Use for the Super Bowl?

Gambling911.com has long been the undisputed leader when it comes to covering the world of Pay Per Head firms in the sports gambling sector.  Only the best of these companies work with Gambling911 and each offers a unique benefit ahead of the upcoming Super Bowl. If you are unsatisfied with your current provider, each of these companies promises that it typically takes under an hour to switch one's entire player base over to their own platform.

Where Can I Bet the Super Bowl Online From Minnesota?

Where Can I Bet the Super Bowl Online From Minnesota?

BetUS (established in 1994) is one of a handful of sports betting sites accessible to those living in the great state of Minnesota to place bets on this year's Super Bowl.  

Where Can I Bet The Super Bowl Online From Michigan?

Where Can I Bet The Super Bowl Online From Michigan?

State-licensed Michigan online sportsbooks are now live just in time for taking bets on this year's Super Bowl, but remember that the apps trace all your activity and will be reported to the IRS once you meet a specified threshold.

Syndicate