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And the winner is....Mediacom. The media buyer has been tasked with handling media for the company's website brands such as Sportingbet.com and Paradisepoker.com and that much of the account will be handled by Mediacom Scotland, according to The Drum.
The media buy is worth £10million and will focus mostly in UK, although it will also run in markets such as France, Russia, Germany and Italy.
Big Juice Media will continue to handle North American marketing for Sportingbet, which now includes Gambling911.com's extensive focus on NHL Hockey betting.
As savvy Canadian readers of the G911 website already know, a 20 percent deposit bonus and a CAD$50 bet are both being offered.
Sportingbet does not accept customers from the United States at this time.
Jagajeet Chiba, Gambling911.com
