Kimberley Lloyd-Owen Called ‘Bookies Worst Nightmare’: Pretended to be a Man

Written by:
Jagajeet Chiba
Published on:
Kimberley Lloyd-Owen Called ‘Bookies Worst Nightmare’:  Pretended to be a Man

The so-called “bookies worst nightmare” has been revealed as a 23-year-old woman by the name of Kimberley Lloyd-Owen.  She’s the apparent brains behind a website called Goal Adviser. 


The site specializes in betting on English Premiership, Championship and Champions League games and has more than 9000 subscribers who have benefited monetarily from Lloyd-Owen’s impressive advise.

For a number of years she pretended to be a “he”, fearing that punters would not take her seriously. 
From The Daily Mail:

Kimberley, a devout Cardiff City fan, started out by making £10 bets to support her team but was so successful she discovered she could turn her talent into a business. She set up Goal Adviser last year and quickly built up a strong following.

Now thanks to her own bets of £5,000 a week and the money she makes via Goal Adviser, her total earnings this year could be as much as £200,000.

Lloyd-Owen thrives on being referred to as a “bookies nightmare” and admits to having had three of her betting accounts shut down.

- Jagajeet Chiba,

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