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A custom website for bookies is like having a sales person who never sleeps, never goes offline, and is always ready to collect a new lead.
Some of the better, long-standing pay per head platforms like PayPerHead.com will create a FREE custom website specifically for you when you sign up for their services during the month of Oct. But this kind of extra bonus isn't offered with too many other platforms out there.
Your own website goes a long way to helping you operate like a world-class sports book, which gives your customer confidence in your services.
But how does it help get you more players?
By giving online bookies another tool in addition to their pay per head platform, it opens up a variety of new promotional channels:
1. Take Advantage of Advertising
Running consistent promotions is a must-do if you want to continue to grow your player list as an online bookie. With your own custom website, you can advertise your current pay per head offer or even offer advertising space for your partnered bookies and other affiliates.
If you generate enough traffic, you can create a new revenue stream!
2. Build Your Email List
A qualified email list is extremely valuable and can be integrated into your custom website for bookies. Set up a newsletter sign up form on your homepage or in your sidebar (or in another highly visible area on your site) and begin collecting new leads to nurture with regular email updates about lines, sports news, and your promotional offers.
3. Tap into SEO Strategies
SEO is a hot term right now in the digital world as everyone, even online bookies, clamour to take advantage of its benefits. The simplest, least technical way to participate in the Search Engine Optimization game is by regularly updating your custom website with content. Posting an industry relevant blog post or press release once a week will help to increase your Google rank and your visibility to new potential players.
4. Make it a Valuable Resource for Your Players
Your website can be as valuable to your players as it is to you. It's an opportunity to educate and support your current players, giving them the best experience possible and building your rep. Add downloadable content like eBooks and guides, betting strategy blog posts, an FAQ section for betting newbies, and a simple contact form to encourage them seeking support. Good word of mouth attracts new players, and giving them the best experience possible is where to start.
If you like the sounds of these new promotional options for you to grow your player list, then sign up for a free trail over at PayPerHead.com and get a FREE custom website. It's the most convenient and least-expensive way to get a professionally designed website that's quickly set up for you, easy to use, and massively effective in your marketing efforts.
