Google Lifts Gambling Ad Restrictions in UK

Written by:
Published on:

Friday it was announced that Google, the world's largest search engine, will allow gambling ads to display alongside organic results within the United Kingdom. Google had initially banned such ads in 2007.

"Online Poker" is the most searched for term on the Internet, beating out "Sex" two years ago.

Already, the likes of Ladbrokes and Victor Chandler have begun to see their ads appear on the Google website when typing in online gambling related search terms.

The ads will not appear when the "family safe" tool is set on one's computer, however.

For several years now, Google has not permitted similar ads from showing within the US, due mostly to draconian laws.

"We see this as a positive move," Duncan Parry, chief solutions officer at digital marketing agency Steak Group noted in a statement e-mailed to ClickZ News. You only have to look at Google Trends for gambling keywords to know how much UK consumers want to gamble online and are using search engines to find gambling sites."

He went on to suggest, however, that the opening up of search as a major gambling-related ad medium could have a detrimental effect on other online channels. "It will be interesting to see how the eco-system of gambling brands, guide sites, affiliates and other channels that feed customers through to Web sites is affected," he said.


Payton O'Brien, Gambling911.com Senior Editor

Gambling News

How Do I Start a Sportsbook From Oregon?

How Do I Start a Sportsbook From Oregon?

Oregon is an excellent state in which to start a sportsbook if you are a local bookmaker, using a Pay Per Head platform of course.  The state lottery is set to begin offering mobile sports betting, thus bolstering the exposure and interest.  Oregon, however, will not allow wagering on college sports. 

FanDuel Sportsbook News - Where Can I Bet on FanDuel?

FanDuel Sportsbook News - Where Can I Bet on FanDuel?

Here you will find all the most recent news pertaining to FanDuel Sportsbook.  The company initially began as an operator of daily fantasy sports and has since been acquired by Paddy Power to offer sports betting, both retail and mobile, in certain US states.  These currently include New Jersey and Pennsylvania. 

A Sportsbook in Cleveland?

A Sportsbook in Cleveland?

A new agreement will see JACK introducing the on-property sportsbook of Kambi at their Cleveland Casino venue as well as the Thistledown Racino assuming legislation ever passes to make sports betting legal in the state of Ohio.  With the deal, Kambi already has its foot in the door.

Start a Bookie Business Online With Under 50 Players

Start a Bookie Business Online With Under 50 Players

Pay Per Head companies the likes of RealBookies offer the opportunity to start your own bookie business with fewer than 50 players.  In theory, you can actually take advantage of their unique revenue-generating service with just a single player.  The more players you have, the more money you'll be making.

Start a Bookie Business With Just 10 Players or Fewer

With sports betting legalized by the US Supreme Court in 2018 you may be wondering if it is possible to start your own bookmaking business, and what if you have fewer than 10 players?  The answer is a resounding YES.