Facebook Casino Firm DoubleDown Interactive Reaches 1.2M

Written by:
Ace King
Published on:
May/15/2011
DoubleDown Casino

The Facebook casino application, DoubleDown Interactive, operator of the DoubleDown Casino games, this week hit an important milestone.  The company has reached 1.2 million new users and continues growing.

Ironically, the online gambling website is based out of Seattle, Washington.  It is the only state that makes gambling online a Class C felony, similar to that of a child molester, repeat drunk driving offender and a drug seller. 

But no worries for DoubleDown Interaction.  It’s casino does not deal in cash payouts, yet it’s still profitable. 

“We set out to build the most realistic virtual casino possible,” said Greg Enell, co-founder and chief executive officer at DoubleDown Interactive.

“Virtual currency” has helped the company realize a profit. 

Enell said the key to that growth was developing games with high retention rates. DoubleDown Interactive also has 1.1 million people fans (those who “like” the casino game company) on Facebook. 

Each day, players receive a minimum of 20,000 chips.

“If you need more, we will sell them for between $3 and $100,” he said. “For $3, a player will receive 15,000 chips or for $99 they’ll get a million chips.”

Players can win prizes, none of which are cash-based.

- Ace King, Gambling911.com

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