DraftKings Expanding Into Sports Media With Playbook Hires

Submitted by Aaron Goldstein on

Written by :

Aaron Goldstein

Published on :

(G911 Fantasy Sports News Wire) - DraftKings Playbook Media arm has gone from just two employees to a staff of 25.  BetaBoston.com writes:

It now churns out a steady stream of online posts offering the kind of fantasy advice that DraftKings users have traditionally sought from the likes of ESPN and Rotoworld.  

The Playobook expansion makes sense on the SEO front, as DraftKings.com cofounder Matthew Kalish told BetaBoston, noting how those conducting searches on Google will potentially stumble upon a Playbook story then join the more than 1 million people who already play Daily Fantasy Sports at DraftKings.com. 

Already, DraftKings is the SEO leader in the Daily Fantasy Sports space. – Aaron Goldstein, Gambling911.com

Related Content

Dave & Busters

Suit Against Dave & Busters in South Carolina Court Claims Arcade Games Are Unlawful Gambling

A state advocacy group filed a suit in the District Court of South Carolina Florence Division late Wednesday April 15 arguing the chain’s games function as unlawful gambling rather than entertainment.
Fanatics Markets

Fanatics Markets Unveils Combos

Just in time for basketball’s postseason, Fanatics Markets is introducing a bigger way to trade with Combos.
1Win airplane with man stepping out

Tyga Enters 1win VIP Program, as Platform Blends Crypto and Entertainment

1win continues to evolve its VIP ecosystem, bringing global rapper Tyga into its high-tier community while reinforcing its positioning as a crypto-first entertainment platform.
Elvis slot game

Elvis Slots Arrive Exclusively at BetMGM: Title Debuts in New Jersey, Michigan, Ontario

A second Elvis-branded game is scheduled to follow in the summer of 2026