BetFred Joins Forces With Vegas Golden Knights

Written by:
Gilbert Horowitz
Published on:

Long established UK bookmaker BetFred has just announced a new betting partnership with the NHL’s Vegas Golden Knights.

The parternship will encompass brand exposure for Betfred on dasherboard and LED signage at T-Mobile Arena, and exposure on the NHL's all-new DED broadcast signage.

Betfred’ will also feature prominently on the team's official digital channels, email newsletter and radio broadcasts.

“We're proud to be partnering with Betfred as they make their arrival here in Las Vegas,” said Golden Knights president Kerry Bubolz. “Betfred's US business is Vegas Born just like we are, and we're excited to help them launch their brand in Nevada.”


“As a Las Vegas-based company preparing to open our first hometown sportsbook in partnership with Mohegan Casino Las Vegas at the Virgin Hotel Las Vegas, we're very excited to be partnering with the hometown Vegas Golden Knights,” said Betfred Sportsbook chief operating officer Bryan Bennett. “We look forward to growing our business here and supporting Las Vegas hockey in the process.”

BetFred also announced the launching of its sportsbook in Virginia.

"We are excited to finally begin online operations in the Commonwealth of Virginia and look forward to activating our partnership with Loudoun United," said Bennett. "This is the ideal time to launch sports betting with several major sporting events happening over the coming weeks and months, and of course with the USL Championship season kicking off soon."

BetFred might not be a household name in the United States but the bookmaker is well known in the United Kingdom.

At the age of 24, Done started his bookmaking business along with his brother under the name Peninsula Business Services.  The pair used winnings from an England 1966 FIFA World Cup winning bet to fund the business. 

By the 1980's, the two operated 70 bookmaking shops throughout Great Britain and rebranded them as BetFred.

Today, there are some 1,600 BetFred betting shops open in the UK.

In 2021, Done stepped down as the CEO of Betfed and took up the role as Chairman.  His estimated net worth is said to be £1.235 billion.

- Gilbert Horowitz,

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