Global Betting Brands Dominate in Premier League This Season

Written by:
Published on:

Manchester United and Leicester kick off this season of the English Premier League.

Claim up to $1000 cash bonus at Bookmaker

England's Football league enjoys worldwide dominance including throughout Asia and Africa and now it is going to enjoy wide broadcasting within North America.

The league has embraced bookmakers and gambling firms and this could provide a glimpse of things to come in the States after the high court there ruled sports betting can now be permitted nationwide.


Whereas 20 years ago Premier League sponsorship was dominated by UK and international electronics companies (including the peculiar case of Sanderson Electronics which sponsored two teams), the competition is now dominated by gambling companies.

Back in 1998, not a single Premier League club’s shirt was sponsored by a bookmaker, and the first was not until 2002 when Fulham agreed to promote Betfair.

Since then the casinos and sports betting companies have flocked to football, and the Premier League reached its peak in the 2016/17 season, when 10 out of the 20 teams had a bookmaker or casino’s name featured. This year’s tally of nine does not count Watford sponsor, foreign exchange broker FxPro, although the brand’s services include spread betting on financial markets.

Team Shirt Sponsor Industry
Arsenal Fly Emirates Airline
Bournemouth Gambling
Brighton American Express Finance
Burnley LaBa360 Gambling
Cardiff Tourism Malaysia Travel
Chelsea Yokohoma Tyres Manufacturing
Crystal Palace ManBetX Gambling
Everton SportPesa Gambling
Fulham Dafabet Gambling
Huddersfield OPE Sports Gambling
Leicester King Power Travel retail
Liverpool Standard Chartered Finance
Manchester City Etihad Airline
Manchester United Chevrolet Car
Newcastle United Fun88 Gambling
Southampton Virgin Media Telecom
Tottenham Hotspur AIA Finance
Watford FxPro Finance
West Ham United Betway Gambling
Wolves W88 Gambling

- Alistair Prescott,

Football News News

Patriots Owner Robert Kraft Arrested for Prostitution

Police in Florida have charged New England Patriots owner Robert Kraft with misdemeanor solicitation of prostitution, saying they have videotape of him paying for a sex act inside an illicit massage parlor.

Which Team Will Land Antonio Brown?  Place Your Bet Here

Which Team Will Land Antonio Brown? Place Your Bet Here

Following Antonio Brown's social media tantrum earlier this week, BetDSI Sportsbook (Twitter: @BetDSI) has posted updated odds on where the mercurial receiver will play in Week 1 next season.

Kaepernick to the Patriots, Replace Tom Brady: Bold Prediction

Kaepernick to the Patriots, Replace Tom Brady: Bold Prediction

Speaking on CNN with Ana Cabrera Saturday evening, high profile attorney Mark Geragos made a bold prediction that his client Colin Kaepernick would be playing in New England for the Patriots.

Broncos Super Bowl Odds Drop Following Flacco Trade

Broncos Super Bowl Odds Drop Following Flacco Trade

Following the trade of Joe Flacco to the Denver Broncos, BetDSI Sportsbook has updated its Super Bowl LIV futures odds.